It was nonetheless a show of force, a friendly competition, and about a common desire to achieve a worthy goal.
The recently concluded Housing Expo staged by the Subdivision and Housing Developers Association (SHDA) saw the country’s most respected and esteemed home providers coming together to rally for a noble cause, that which to provide a decent shelter to every deserving Filipino.
Now on its fourth year, the SHDA Housing Expo came on the heels of the property sector’s success, which is now on the spotlight for being one of the major contributors to the country’s robust economic growth. The event provided the perfect venue for developers to further showcase their strength, put on display their latest developments, and provide the public with the best housing deals.
“This is a great boon for prospective homeowners who are currently searching for the best deals in their ideal home or condominium locations. Aside from bringing together SHDA’s top member-developers for the expo, we also encouraged them to offer ‘limited edition’ promotions and deals for those who make the effort to join us four-day event,” explained SHDA president Christopher Narciso.
Obligation
Through the Housing Expo, SHDA members are able to fulfill what they deemed to be as their “obligation” as developers, which is to create a better and a secure future for the Filipinos by offering them access to high quality yet affordable homes.
“The Philippines currently has a housing backlog of 5.5 million units which continues to grow. Given that investing in your own home is a Filipino family’s No. 1 priority, SHDA is doing its part to provide more affordable housing options to the buying public. This expo is in line with pursuing the objectives of our Housing Roadmap and also addressing the outputs of the recently held Housing Summit,” Narciso said.
SHDA is currently working on bringing to reality the objectives of the Housing Roadmap, as it believes that decent shelter is potent in nation building, and in sustaining the country’s strong economic growth.
And this is something that the group is hoping to achieve through the active participation of its members—with each expected to implement their own initiatives to efficiently address the housing backlog.
Aggressive deals
Among the aggressive deals that were offered to the homeowners during the expo included a P100,000 and P200,000 discounts on the downpayment for selected projects of Solar Resources Inc.; 50 percent discount on the downpayment from CHMI Land Inc.; a special 10 percent on spot cash buyers and a three-year deferred payment scheme with no interest from Robinsons Homes.
Also offered were cash back promos from Citihomes; special discounts and gift certificates from Ridgewood Tower Premier; discounts of up to 30 percent for basic solar packages from Enfinity Imperial Solar Systems; and a free 32” LED TV and washing machine from ACM Landholdings.
The SHDA housing expo featured residential projects from a cross-section of the country’s most trusted residential developers which include ACM Landholdings, Inc.; Amaia; Axeia Development Corp.; Ayala Land Corp.; Bellefont Properties Inc.; Breezewoods Development Corp.; Camella Homes; Cathay Land Inc.; CHMI Land Inc.; Citihomes Builder and Development Corp.; DDC Land; DMCI Homes; Enfinity Imperial Solar Solutions Inc.; Eton Philippines; Filinvest; Hausland Development Corp.; Home Development Mutual Fund; Home Guaranty Corp.; Homemark Inc./Ladgroup; and Northpine Land Inc.
Other participants included National Home Mortgage Finance Corp.; PA Alvarez Properties and Development Corp.; Pacific PabahayHomes’ PDB Properties Inc.; Phirst Park Homes Tanza; Profriends; Prominences Properties Inc.; Ridgewood Tower Premiers; Robinsons Homes; Solar Resources Inc.; Suntrust Properties; SM Development Corp.; and Socialized Housing Finance Corp.