Pinoy e-commerce entrepreneur brings business to UAE

Pinoy entrepreneur, former GM of AyosDito, brings digital business to UAE

/ 08:16 PM August 03, 2017

Dubai skyline. Image: stock photo

After success in the Philippines, entrepreneur Mannix Pabalan brought his digital marketing company to international shores.

In a report by Khaleej Times, the CEO of Hashtag Digital FZ LLC said that the company aims to fulfill the demands of digital marketing within the United Arab Emirates.


“There is an unprecedented growth of digital marketing in the region, but there are only few professionals who can claim expertise in the wide spectrum of digital commerce,” Pabalan says of the market.

In the UAE, accounts include children’s toy company Step2 Arabia, hotels and resorts such as Hawthorn Suites, Ramada Downtown Dubai, Emirates Grand Hotel, Oceanic Khorfakkan, and nail polish brand Morgan Taylor Gellish.


Mannix Pabalan

Mannix Pabalan, CEO of Hashtag Digital. Image: LinkedIn

Pabalan ventured into e-commerce with, where he was general manager from 2008 to 2011. The site made buying and selling online widely available to Filipinos. Another local classified ads site Sulit, which rebranded as OLX in 2014, later merged with AyosDito, redirecting AyosDito users to OLX.

He went into digital marketing while working for another e-commerce site, Lazada.

In 2012, he founded Hashtag Digital which serves clients locally and abroad.

Expanding overseas is more than a business decision. “I have seen so many Filipinos in the UAE, but only a few of us own businesses. The thought of exporting a Filipino company, and not just sending talent abroad, challenged me,” explains Pabalan in the report.

He stressed, “With this in mind, I thought of championing the cause and inspiring OFWs (overseas Filipino workers) to become entrepreneurs too.” Niña V. Guno/JB


Learn how success came to world-famous Pinays behind the prettiest cakes

Subscribe to our business newsletter

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.
Read Next
Don't miss out on the latest news and information.

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

TAGS: Digital Marketing, e-commerce, ecommerce, entrepreneur, Mannix Pabalan, United Arab Emirates
For feedback, complaints, or inquiries, contact us.

Subscribe to our business news

By providing an email address. I agree to the Terms of Use and
acknowledge that I have read the Privacy Policy.

© Copyright 1997-2021 | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.