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Troo is here to change the game in insurance

11:23 AM July 04, 2017

Disrupting old-school insurance with its brave branding and digital focus, Troo recently held its company and brand launch with Insurance Commissioner Dennis B. Funa and Erik Qualman, one of Forbes’s top 50 influencers, as keynote speakers.


Held at the newest “it” venue, Ibiza Beach Club at the Bonifacio Global City in Taguig, the launch was attended by over 300 guests. Distinguished guests included Ageas Chairman of the Board Mr. Jozef De Mey, Ageas CEO Mr. Bart De Smet, EastWest Bank Chairman Mr. Jonathan Gotianun and EastWest Bank Vice-Chairman & CEO Mr. Antonio C. Moncupa Jr. Troo’s first customers were also invited to the launch, and were given special mention by Troo President & CEO Mr. Hans Loozekoot.

Troo is a 50-50 life insurance joint venture between East West Banking Corporation, one of the fastest growing banks in the Philippines, and Ageas Insurance International NV, a global insurance company with presence in 16 countries in Europe and Asia.

“As reflected in our balanced shareholding structure, Troo was established on the principle of partnership, where EastWest provides the distribution expertise and local market intelligence, while Ageas contributes its depth of experience in bancassurance,” said Loozekoot.

Troo’s bancassurance operations at EastWest stores started in April 2016 with Troo Advisors serving Filipinos in 48 stores. Today, Troo is in all 387 EastWest stores nationwide, providing financial advice and life insurance solutions.

“After having rolled out to all EastWest stores nationwide, six months ahead of plan, we believe that this is the time to announce to everyone that Troo is here for the Filipino. The brand is designed to be “Mobile-First” to connect with the mobile-savvy Filipinos. Our name reflects our desire to be honest and true to our values and that of our customers. We aim to be a genuine game-changer, bringing a refreshing approach to the insurance industry,” said Loozekoot.

For a one-year old company, Troo has helped more than 150,000 Filipinos protect their families by planning their tomorrow so they can live their best lives today. And partnering with companies that are masters of their industries will help Troo go even further.

Troo’s partnership with SAP helped make it the first insurance company in the world to have an end-to-end I.T. solution in the cloud. Together with SAP, Troo is developing a revolutionary app with Apple for their Troo Advisors. Founder and President of French pioneering tele-healthcare company H4D (Health for Development) Dr. Franck Baudino presented the Consult Station®. Together, H4D and Troo will introduce innovative health services to the Filipino.

In his speech, Insurance Commissioner Funa praised Troo for its holistic approach to technology across its business

With all these innovation Troo is introducing to the world of Philippine insurance, Troo managed to already rank as 6th largest insurer in 2016 in new business for traditional products based on Annual Premium Equivalent. In April, Troo also won Celent’s 2017 Model Insurer of Asia Award for Innovation and Emerging Technologies. ADVT


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TAGS: EastWest stores, Insurance, insurance industry, Troo
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