Artist’s perspective of The Outlets at Lipa located in Batangas.
In the time of the internet, social media, and digital advertising, Filipinos are better exposed to information on the latest fashion trends and the biggest brands worldwide.
Despite the existence of variety in the market, discounts may be limited for premium brand items thus the option to refer to seasonal sales.
To address this evident need, AboitizLand is set to create The Outlets—a shopping destination that introduces premium brands at reduced price points all year round.
AboitizLand, one of the country’s biggest property developers, offers a complete outlet shopping experience through The Outlets at Lipa, its first commercial venture in Luzon.
Authentic outlet
The Outlets at Lipa will offer a variety of retail outlet stores that meet the needs of discerning shoppers seeking premium items at a discount and customers awaiting seasonal or occasion-led sales for a good purchase.
“The Outlets at Lipa is definitely an authentic outlet shopping destination. We offer a 365-day shopping experience, providing easy access to premium brands at discount prices every day of the year. We are looking at around 200 brands, at a location that offers a mix between shopping and dining-there’s retail, there’s food-and some basic utilities to be housed in the area,” explained John Amon, vice president and head of innovation at AboitizLand.
Great retail deals
The Outlets at Lipa offers an authentic retail-lifestyle experience to the Luzon market.
“At The Outlets at Lipa, we serve not just the immediate market in the area. We aim to satisfy customers with more than just a great retail deal by including a good mix of food options and exciting outdoor activities,” Amon explained.
“We also have a multi-sports field and beautiful outdoor spaces for families to enjoy. When people actually drive to the place, they can spend an entire day shopping, eating, with the kids playing football, watching live concerts-it’s really designed as a destination worth visiting,” he added.
A 90-minute drive from Manila, the 9.3-hectare property is found within the Lima Technology Center in Lipa-Malvar Batangas. The Outlets at Lipa is set to open during the summer of 2018.