Inspiring campaign to ‘Complete your Home’

The bedroom is the most intimate and Arch. Angelo Siochi chose a timeless gray tone for

SM Home recently unveiled a series of interior design vignettes, tastefully styled by some of the most creative talents in the Philippines.

The launch of these vignettes kicked off SM’s year long campaign meant to inspire you to “Complete your Home with SM Home.”

“As great as it is to offer the widest range of home items, it in no way guarantees that our customers walk out of our stores with a clear idea of how they want to ‘Complete their Homes’ or even what to do with the items they have just purchased,” said SM Home AVP for marketing, Tom Castañeda.

“There is so much more to making a space functional and beautiful than just choosing and buying great individual items. How items blend together and contribute to the aesthetics or the function of a space are just as important, if not more. That is why this year, we’d like to help our customers get their creative juices flowing by exposing them to a lot of great design, and sharing practical design tips with them,” Castañeda further explained.

Done in the fashionable Scandi-chic style and almost exclusively with items available at SM Home, the vignettes proved to be an eye-opening showcase of what is possible to do with even the simplest and most inexpensive items in the store, when one adds the elements of cohesion, balance, function, and a bit of creative flare.

For the vignettes, the designers were asked to design for a power couple between the ages of 28 to 34, who love travel, and photography, and who lead active lives.

Nina Santamaria of Grupo Santamaria designed the dining room; Misty Floro and Pai Edles of Morfosis for the living room vignette; Iriss Mangio of ILM Interiors for the home office space; Angelo Siochi for the bedroom; and renowned pastry chef Miko Aspiras, in partnership with a local designer, for the kitchen space.

The designers were on hand for the launch of the vignettes, discussing their vision for the spaces, and sharing their favorite items from SM Home, as well as some useful tips. The vignettes are open for viewing at the SM Home Makati branch until July 31.

“SM Home wants to be more than a source for our customers. We want to be their partner in selecting the perfect pieces for their homes. And we hope to do that throughout the year with special events at our stores in Metro Manila, as well as key branches nationwide,” Castañeda added.