A guiding hand

For most of us, our memories of our fathers growing up would be someone who would leave for work early in the morning and be back at night, long after we slept.

Our father would be one whom we know would reprimand us if we did something wrong, but would also be our strongest ally when everyone else was against us.

As we grow older, we see our father as a man who made tremendous sacrifices so that we would be able to get to where we are now.

In our father, we see where some of our best traits, such as integrity, courage and perseverance, have come from.

And in many ways, our president and CEO Januario Jesus Atencio III—who is hands on and accessible—is like a father to 8990 Holdings.

When he joined 8990 Holdings 13 years ago, he saw in the company something that most people didn’t see at the time.

Like a father holding a newborn child, JJ Atencio looked at 8990 and saw greatness in the company. He saw beyond what was then a new entrant in the mass housing market. His vision for the company and the sacrifices he took helped 8990 grow revenues from just P189 million in 2005 to P9.3 billion in 2016.

As 8990 continues to expand, JJ Atencio remains a strong role model whom people at 8990 look up to. In him they see someone who fuses passion and hard work, and sees the business of mass housing as a vehicle to add value to the society and eventually transform people’s lives for the better. He has the highest degree to pursue excellence.

He can bring out the best in you as long you are willing to let him guide you and help you realize your potential.