SEOUL—GM Korea Co. got a jumpstart on the upcoming celebration of the centennial of Chevrolet, as 1,143 of its customers gathered in Pyeongchang, Gangwon, to create the largest Chevrolet bow tie and set a new Guinness Book of World Records. This was part of the online Chevrolet Biggest Bow Tie Challenge created by GM Korea to thank its loyal customers.
Owners of Chevrolet products, including the Spark, Aveo, Cruze, Orlando and Captiva, created a mosaic measuring 209.9 meters in length and 67.6 meters in width with their vehicles. Their design was recognized as the Largest Car Logo.
“Consumer awareness of Chevrolet has grown to 98 percent, despite the brand being on the market in Korea for only six months,” said Ankush Arora, GM Korea vice president of Sales, Aftersales and Marketing, as he accepted certification for the record. “Just as we challenged the Guinness World Record, we have challenged the market by offering innovative new products and marketing promotions.”
Chevrolet owners who helped set the record were joined by their families at a dinner party and concert featuring celebrities, including singers Kim Jang-hoon, Cul-two, Kim Jin-pyo and G.NA.
Chevrolet officially entered the domestic marketplace on March 1 with a nationwide brand unveiling event in Seoul. GM Korea has introduced several new Chevrolet products and built awareness for the brand through unique advertising and marketing programs. GM Korea has also expanded and upgraded its nationwide dealer network.
Chevrolet, which was founded by Swiss-born race car driver Louis Chevrolet and GM founder Billy Durant in 1911, is one of the four core brands of GM. The company’s largest global brand, Chevrolet, sold more than 2.34 million vehicles in the first half of 2011, accounting for 52 percent of GM’s sales volume. GM will officially mark Chevrolet’s centennial on November 3.
The previous record for the world’s largest car logo was held by Subaru, which created a mosaic featuring 1,086 vehicles in the UK in 2008.