Manila, Philippines – Mang Inasal Philippines, Inc. (Mang Inasal) wins another metal for its Pinag-isang Puso campaign during the Kidlat Awards held last March 31, 2017.
The Kidlat Awards is an annual creative competition led by the 4A’s Philippines’ Creative Guild. It celebrates and recognizes the country’s best advertising work of the past year. This year’s judging and awarding ceremony was held in the sunny beach of Boracay, Aklan.
In early 2016, the country’s national basketball team, Gilas Pilipinas, became part of the FIBA Olympic Qualifying Tournament. As the Official Restaurant of Team Gilas Pilipinas, Mang Inasal created the Pinag-isang Puso mobile web app (www.pinagisangpuso.com), where Filipinos can show support to their much-loved sporting heroes.
By doing the “pinag-isang puso” move with their mobile phones at hand, fans were able to leave their mark on the website’s world map. Utilizing an accelerometer and Geolocator, Mang Inasal was able to record these gestures in real-time and pin the location of the fans on the website, thus making it possible for Filipinos to show their fervent support for their home team, wherever they are in the world.
Thousands of Filipinos were able to take part in the Pinag-isang Puso campaign. Its success earned Mang Inasal a Silver metal under the Mobile Category, where a campaign must demonstrate performance on portable platforms.
Multi-award winning creative agency DDB Philippines and digital agency Tribal Worldwide are Mang Inasal’s official agency partners for this award-winning campaign.
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