Hue in the tropical paradise

Hue Puerto Princesa is inspired by Palawan’s lush environment and is designed as a wide-open space that invites you to a fresh and tranquil stay while discovering the beauty of Palawan within its walls.

The green tropical paradise welcomes a new member in its family—the Hue Hotels & Resorts Puerto Princesa.

And its opening comes at the most perfect time as the month of April ushers in the hottest days of the year, during which many would find themselves looking for that perfect island escape—one that would fit their fancy, hobbies, and budget.

Managed by Hospitality Innovators Inc. (HII), this new chain of hotels would allow travelers to experience the best that Puerto Princesa has to offer.

“There was no one better to help us deliver the best service to guests than HII. They are experts in making unique concepts come to life and we believe they are the best company to help us maximize our hotels’ business and commercial potential, and so we tapped them to handle the management and operations of our hotels,” said Dexter and Dennis Lee, managing directors of Hue Hotels & Resorts Puerto Princesa.

“We, at HII, are very honored to be to be asked to manage the Hue Hotels and Resorts brand,” added HII founder and CEO Luis Monserrat.

“It is definitely a worthy project and we were very impressed with the concept, the amount of thought they put into it, the choice of locations. They are excellent partners and working with them has been a great pleasure for all of us at HII,” Monserrat added.

Hue Puerto Princesa houses Matiz Restaurant and Tapas Bar by Chef Gabby Prats.

Welcome treat

The addition of the Hue Hotels & Resorts to the city’s evolving property landscape is a welcome treat for many travelers looking to explore the famed paradise that is Palawan and its local culture and offerings.

This world-class resort is expected to provide a new level of comfort and leisure in the country’s last frontier with its premium amenities and services.

Situated at the heart of the city, Hue Puerto Princesa was inspired by Palawan’s lush environment and was designed with wide open spaces that invite you to a rejuvenating stay.

Hue, through its design forward and culturally-rooted architecture, embodies being “Glocal” referring to a destination that attracts the global market but is hinged on local roots. It tapped architectural firm, AIDEA, Arch. Jojo Tolentino to further bring out the “Glocal” in the resort’s first development in Puerto Princesa.

Hue is also home to Matiz Restaurant and Tapas Bar, a one-of-a-kind dining experience with a colorful blend of Spanish, American, Vietnamese and Filipino dishes owned by Chef Gabby Prats.

Rooms are designed to be neat and clean, with some pop of colors, natural patterns and textures.

Boracay offering

From Palawan, this hotel brand also goes to Boracay, a tourist favorite due to the vibrant energy the island exudes, and the complete experience you can have given the range of activities available.

And Hue Boracay steps in as a game changer by being an all-in-one lifestyle destination.

Instead of hopping from one place to another, this is where you can have a complete shopping, dining and relaxation experience all in one place.

Hue Hotels & Resorts Boracay represents both sides of this top tourist spot—the fun and vibrant side, and the relaxing beach destination that it is. The expansive structure also weaves in a new retail complex called Station X.

Hue Hotels and Resorts was envisioned to give guests an authentic experience of its destination right within the comforts of a hotel. The design and concept of each property is different from one another to integrate the personality of the destination, what it’s known for, and its cultural identity.

All Hue rooms are elegantly designed and feature quality pieces to guarantee a comfortable stay.