Gonzales
If there’s one good thing that can come out of thriving in a highly cutthroat industry, it would be the learnings and valuable insights that you cannot probably get elsewhere.
Looking back, licensed real estate broker Bobby Gonzales knew that those tough times he went through could have easily derailed anyone from pursuing real estate marketing.
In his case, however, Gonzales saw it as a case of needing to invest his time, patience, and resources for what could possibly be a profitable road ahead.
And true enough, the founder and president of MegaEast Properties Inc. has managed to steer his business successfully as he continues to market the different projects of Sta. Lucia Land Inc. (SLLI) for more than a decade now.
How did he do it? Here are some of Gonzales’ “lessons learned” which could be useful, particularly for the newbies in real estate marketing.
Patience is a virtue one should have in this business
A good marketer, according to Gonzales, never gives up. This was something that he had proven in this business.
Gonzales recalled that he started selling real estate lots while he was still in college. Having enjoyed the job and the commissions he then earned, he decided to pursue this line, even though he graduated with an engineering degree.
“As soon as I graduated, I went full time in real estate marketing. Ironically though, I wasn’t able to sell a single lot during the first six months in this job. I was at the site from 6.a.m. to 6 p.m., from Monday to Sunday. But for some reason, I wasn’t able to sell anything,” Gonzales shared.
“It was already close to Christmas then. But I decided to stick it out and continue what I’m doing. I thought then to myself that I was just investing my time and resources. And true enough, my patience paid off. I finally had my first sale a few days before Christmas. I was able to reap what I sowed,” Gonzales added.
Stay focused and know your products well
This seasoned marketer also cited the need to study and know your products well as well as to focus on the brand or project you are selling.
In this way, you will be able to better convince your prospective buyers to invest their hard earned savings for a particular property.
Be attuned to the changing industry, consumer landscape
Selling a lot over a decade ago is highly different from selling a furnished residential condominium unit today.
The consumers and their preferences have vastly changed over the years, and real estate developers themselves are now offering different value propositions and niche projects to specific consumer segments.
It would thus be critical, according to Gonzales, to keep abreast with these changes in consumer and industry landscape so you can better sell to your target markets.
Gonzales noted that the most notable of these changes would be the advent of the internet, which has allowed prospective buyers anywhere in the world to check on your projects online.
As such, it was necessary that MegaEast has a strong online presence to enable prospective buyers to easily choose from any of their projects without going to the site.
“Social media has a significant contribution to our business. We no longer have to go abroad to sell to prospective clients there. We are reached by customers from the Middle East and London through our website, and the market is also being educated on real estate online,” Gonzales said.