E-commerce platform ready to welcome SMEs, big brands

Vaibhav Dabhade

As the concept of marketplaces continues to evolve from physical spaces to online ones, a Singapore-based e-commerce and logistics company has come up with new software designed to help merchants and brands consolidate their products in one platform while connecting them to multiple e-marketplaces.

Developed by ecommerce and logistics company Anchanto, SelluSeller offers online sellers, both small companies and big brands, a more convenient way to manage their business across a variety of e-marketplaces across different countries in Asia.

So instead of, say, opening an account with different online stores, merchants can just log on to SelluSeller to manage a common inventory, centralize orders, and reconcile payments using a single platform.

“Our objective is to make an e-commerce ecosystem on SelluSeller,” said Vaibhav Dabhade, CEO and cofounder of Anchanto, at the product’s recent launch during the first Asia E-commerce Dialogue in Singapore. The forum, also hosted by Anchanto, gathered key stakeholders in the e-commerce and logistics industry who shared their respective insights on how to improve such industries globally.

The online marketplaces already with SelluSeller include Lazada, Zalora, MetroDeal, Amazon, Flipkart, Qoo10, Magento, Matahari, Redmart, Shopclues, Shopify and Snapdeal. Over 50 brands and distributors have also signed up as customers, including Bluebell Group and JayGee Melwani Group, which represent and market some of the world’s leading luxury and lifestyle brands.

“Over the last five years, we have seen a rapid growth in online marketplaces, each portraying its individual strengths appealing to different segments of sellers across markets and product categories. We realized a critical factor which held an opportunity for us to provide a solution to these sellers to seamlessly list products and manage inventory across all channels with the ease of one single platform,” said Dabhade. “SelluSeller is designed and built for cross-border listing and shipping from day one.”

With its expertise in e-commerce logistics and warehouse management, Anchanto has also integrated into SelluSeller its global network fulfillment system, providing merchants access to the company’s warehouses spread across the region.

Here in the Philippines, the Basic plan for a SelluSeller account costs around P300 per month, which is ideal for sellers who manage 30 to 40 orders every day. Anchanto also offers an Enterprise plan, which is more suited for larger merchants managing over a thousand orders per month.

“The response from the industry within the first month of limited launch has been encouraging. We are confident that SelluSeller will bridge the gap perfectly for enterprises, brands and retailers who want to be on e-marketplaces, merchants who want to expand geographies and make the whole process of selling online a fulfilling experience,” Dabhade said.

With the launch of SelluSeller, Anchanto hopes to establish itself as a leading player in the e-commerce logistics SaaS (software as a solution) industry, Dabhade added. —ANNELLE TAYAO-JUEGO