Lessons from young marketing rock stars
The 12th Mansmith Young Market Masters Awards (YMMA) was held on Feb. 2, 2017 at RCBC Theater in Makati. Judging from the entries and speeches of past awardees, the Mansmith YMMA is now the most sought after recognition for young marketers, 35 years old and below. There is no other recognition in the Philippines similar to the Mansmith YMMA.
While onstage listening to the awardees giving their speeches, I jotted down the memorable lines of each winner that may be of interest to marketers. Here they are:
On brand management:
Ada Almendras (McDonald’s): “To God, Your plans are greater than mine.”
Jan Ang (P&G): “Always forward, never backward.”
Omni Amisola-Larrosa (PLDT): “Passion is not enough, have a purpose.”
Article continues after this advertisementRoz Noriega (J&J): “Do good business, but be in the business of doing good.”
Article continues after this advertisementRenan Santos (Glaxo): “Find opportunity to transform people’s lives for the better.”
On entrepreneurship:
Jacqueline Gutierrez (Allure Asia): “Nothing is impossible. Be single-minded.”
Audrey Tanco-Uy (Bizu Catering): “Gut and grit … You don’t learn marketing so you can do what everybody does.”
Kathleen Yu (Rumarocket): “Be willing to be wrong but be humble to accept.”
On business development:
Iceal Penalosa (Max’s): “Everything is about people.”
On advocacy marketing:
Marc Manalastas (Glaxo Singapore): “We are born for others.”
On marketing communications:
Adiel Hernandez (McDonald’s): “Listen and learn. No one is exempt from learning more.”
On sales management:
Robert Cruz (Century Pacific): “Push yourself to the limit.”
On marketing management:
Jules Ang (Al Wefag Saudi Arabia): “Traction. Interaction. Transaction.”
Isobel Lacsamana (P&G): “Know how to fight … to serve consumers better.”
Details of the accomplishments of each of these young marketing rock stars along with other previous winners can be read at www.youngmarketmasters.com.
Inspire someone today by sharing their stories.
(Josiah Go is chair of Mansmith and Fielders Inc., and co-founder of Mansmith Young Market Masters Awards)
