It was definitely a memorable night of revelry, reunions, and traditions.
For most property developers, welcoming the new year was a cause for a lively celebration and thanksgiving, as they gathered officials, partners, stakeholders, and customers for a fun-filled night of merrymaking and colorful festivities.
Some chose to celebrate as early as December 30 while others opted to end the year with a traditional countdown on December 31, with great music, festive performances and non-stop partying.
From a dinner-dance thanksgiving party that ended with a spectacular fireworks display to mesmerizing lights that left many in awe, developers have outdone themselves, leaving nothing but happy memories for its satisfied homeowners and guests.
Developers have indeed gone beyond the mere business of providing homes to providing a better quality of life and an enhanced living experience, by holding such activities for the communities they’ve built.
To give you a glimpse of what had transpired during such festivities, here is a quick rundown of how these local developers made New Year’s Eve a night their residents and guests would truly remember.
ROCKWELL LAND CORP.
Guests staying at Aruga, the serviced residence arm of Rockwell Land Corp., found the perfect second home during the Christmas holiday.
Not only were they able to experience the famed Rockwell lifestyle, but guests were also treated to an array of month-long activities that the upscale developer had prepared.
Rockwell’s Power Plant Mall gave Aruga guests the venue to capture those picture-perfect moments through its Christmas corners like Santa’s Workshop at the South Court. Also held were activities that made the season even more special, including the Holiday Gift Fair.
Kids, meanwhile, surely had a blast during the holidays with the help of Santa and his elves. Santa even surprised a few kids with their wishes, which they dropped at the Wishing Station.
And of course, Rockwell Land had two Land Rover Discover Sport S cars raffled off for its loyal shoppers, with the first draw held last December 25 while the second draw will be held on February 1.
Another treat that guests at the Aruga awaited with much anticipation—and which surely did not disappoint—was the annual Rockwell fireworks tradition. The skies lit up anew during the eve of Christmas and New Year, as Rockwell’s stunning display of fireworks brightened the Makati skyline, leaving guests amazed and feeling hopeful for the year ahead.
STA. LUCIA LAND INC.
Sta. Lucia Land, headed by its president Exequiel Robles, had shown why even after more than four decades in the business, it continues to thrive as a brand that perfectly encapsulated the Filipino culture and tradition of celebrations.
A dinner dance thanksgiving party regaled Sta. Lucia Land’s officials, sellers, marketing arms, partners, stakeholders, and customers on the night of December 30, made even more memorable by entertainers like Ethel Booba, who brought the house down with high-level performances and stand up comedy routines.
The night of non-stop dancing and raffle draws was capped off by a 10-minute dazzling display of fireworks, as if to signal that a new dawn has come and that great beginnings can be expected in 2017.
Held last December 30, revelers on the east side of the metro were given by Sta. Lucia Land the privilege to welcome the New Year a day earlier than everyone else.
AYALA LAND INC.
Last holiday season, Nuvali transformed into a first-of-its-kind holiday destination with the launch of “Magical Field of Lights,” the first lights and sounds show in Ayala Land’s largest sustainable estate.
Set to run until January 8, Nuvali’s grass fields lit up like an enchanted field of tulips dancing to two five-minute medleys. The field was made up of 5,000 pieces of LED lights.
Aside from the show, the field also featured a variety of attractions such as the 50-meter long light tunnel, Christmas trees, and dandelion light installation. With the help of Estate Water, Qualimed Hospital, Amaia Steps Parkway, Ayala Malls Solenad and Nestle Kitkat, Nuvali indeed brought to life a spectacular show for its residents, employees, and visitors.
MEGAWORLD LIFESTYLE MALLS
Eastwood City welcomed 2017 with much fanfare and partying that left its residents and guests reveling in high spirits and energy on the eve of December 31.
Amid a cheerful crowd, Megaworld Lifestyle Malls had yet again set the bar a notch higher for the New Year’s Eve celebration as it had its own version of the ball drop, dubbed the Star Drop.
Eastwood City Mall’s own New Year countdown was inspired by the world-famous Ball Drop at the Times Square in New York. This annual celebration held at the Eastwood Mall open park gathered thousands of people from all over the metro and had run from 6 p.m. of December 31 to the wee hours of 2017, making the event one of the longest and most attended celebrations to welcome the new year in the country.
Sharing a toast to welcome 2017 were celebrities including Janeena Chan, R&B artist SaBu, American singer-songwriter Phoebe Ryan, members of local band Up Dharma Down, recording star Darren Espanto and radio jock Nikko Ramos. Other performers included Lenses, Sud, Maude and Broadway Star Rachelle Ann Go.
