Eton Properties taps Now broadband to cater to its BPO Complex

(From left) Kristian A. Pura, Now Corp. Head of Enterprise Marketing; Dr. Thomas G. Aquino, Now Corp Chairman; Josefino C. Lucas, Deputy COO of Eton Properties; Gigi W. Samala, First Vice-President of Eton Properties and Martha S. Herrara, AVP for Marketing, PR and Communications of Eton Properties. CONTRIBUTED IMAGE

Now Corporation solidified further its foothold in the BPO industry after the telecom firm clinched a deal with Eton Properties for the provision of broadband services.

The PSE-listed IT firm Now will provide internet services to Eton Centris. A 12-hectare retail and office mega-complex, Eton Centris is one of Quezon City’s premier convergence points and is home to the largest BPO companies in the country.

“Eton Properties is committed to provide good service to our tenants and this includes reliable broadband services and multiple choices for their connectivity requirements,” says Martha Herrera, Eton Properties AVP for Marketing, PR, and Corporate Communications. “We understand that speedy and uninterrupted internet connection is crucial to the day-to-day operations of BPO companies.”

For its part, NOW considers the alliance with Eton as another step towards its goal of strengthening its presence in the BPO sector, one of the key pillars of the domestic economy. The USD25 billion industry currently provides more than 1 million jobs and is the second biggest dollar earner in the country next to OFWs.

By forging an alliance with Eton, NOW will be able to ramp-up its subscriber base especially in the BPO arena,” says Kristian Pura, head of enterprise marketing at NOW.

Pura says winning over Eton’s confidence marks another milestone in the telecom firm’s bid to become another major player in the industry.

“Eton​ is a vital unit of a major conglomerate in the Philippines.  It is part of the Lucio Tan group, a diversified conglomerate that also owns Asia Brewery, PAL and other big businesses.  Winning Eton’s business further strengthens NOW’s niche in the telco industry,” says Pura. TVJ