Restaurant chain unveils aggressive expansion strategy

Homegrown restaurant chain Gerry’s Restaurant and Bar is poised to mark its 20th year in the business next year with continued expansions both here and abroad.

The popular Filipino restaurant has already mapped out areas for expansion which were deemed to be “ideal” for the brand.
In the first quarter of next year, Gerry’s Restaurant and Bar plans to open five more branches in key areas in Luzon and Visayas, specifically in SM San Pablo; SM Iloilo; Festival Mall in Muntinlupa City; Bacolod City, and in Mactan, Cebu.

The company is also set to open a branch in Hawaii early next year.

By the end of 2016, Gerry’s Restaurant and Bar is expected to have a total of 82 branches with the expected opening of Robinson’s Place in Calasiao, Pangasinan; Matalino Street in Quezon City, and Southpark in Alabang, Muntinlupa City within the next two months. Of these branches about 60 percent are company-owned, while the rest are franchises. Many of the company’s franchisees operate their stores in major locations outside Metro Manila.

In terms of its overseas presence, Gerry’s Restaurant and Bar will end the year with two branches each in Singapore, Qatar and the United States.

“It will be a very exciting year for Gerry’s. Since we are celebrating our 20th year, a lot of new will be introduced. We will also have new branches in the country and overseas,” said Gerry’s senior marketing manager Francis R. Villaluz.

“Countries where we are already present are always a priority and we will see a few more store openings in these countries,” Villaluz added.

Aside from the planned expansion, the company said it would continue to be on a lookout for new trends and concepts in the market. A key success factor for Gerry’s has been its variety of menu items that cater to a wide market.

“Our serving size is good to share and makes for a perfect family-style dining experience. We maintain competitive pricing with other casual dining restaurants,” Villaluz said. “We also continue to adapt to change, and we never stay still. We continue to closely listen to what our customers want and exceed their expectations.”