Friday, October 19, 2018
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PRO-FRIENDS remains a strong contender in mid-market


It is one friendship that kept its focus, defied the odds, and endured adversities.


A relationship that the Property Company of Friends (PRO-FRIENDS) has maintained with its homebuyers over the past 17 years, and which has kept the company on track with its mission of creating communities that helped transform the lives of many deserving Filipinos.

PRO-FRIENDS, after all, was established by a group of passionate and dynamic individuals who shared a genuine desire to provide aspiring individuals a decent yet affordable home.


And since its inception in 1999, the company has managed to remain steadfast in its commitment of doing so, having provided thousands of quality homes to the affordable market segment.

As such, the once small company that provided low-cost housing developments has evolved to becoming one of the country’s fastest growing property developers.


Having built over 38,000 affordable housing units, PRO-FRIENDS is now also trying to address the needs of a different market segment by diversifying into township developments such as the Lancaster New City, the company’s flagship project in Imus, Cavite.

PRO-FRIENDS has begun setting its sights on bigger and even better plans as it sought to solidify and strengthen the kind of relationship it has created with its clients for almost two decades, and at the same time, continue to pursue its goals of providing quality homes for the hardworking Filipino.

Indeed, PRO-FRIENDS remains one of the practical options in the market today and here are some of the reasons why you should consider a home built by this company.

Quality homes at friendly rates


The company has long been known to create highly livable communities in strategic locations, while offering practical home packages at friendly rates. This enabled PRO-FRIENDS to provide thousands of quality affordable housing units in Cavite, even expanding its reach to Iloilo, where it has put up Parc Regency Residences and Monticello Villas—two of the most well-known subdivisions in that region.


Attuned to needs

Being in the market for 17 years, PRO-FRIENDS can lay claim to having remained attuned to the housing needs of a growing and changing market. Proof of this is having the right product offering, matched with a well-planned financing scheme that favored the low- and middle-income markets. To help keep up with the fast changing tastes of the local market, PRO-FRIENDS has also put on board seasoned professionals and expert homebuilders that enabled the company to develop technologies that have vastly improved not only the quality of its homes, but also the efficiency of its operations.


PRO-FRIENDS has introduced a number of innovations, which ensured that each development could guarantee sustainable living conditions for its residents. These innovations are simple, yet they made a huge impact in the affordability of the homes, the buyer’s accessibility to credit. and the company’s ability to construct large numbers of houses in a highly efficient manner. Innovations in simple things like the floor plans of the houses have had an impact on the company. Windows are sized generously and are laid out for maximum cross-ventilation resulting in cooler homes. Room layouts are space-optimized so that one can flush the bed to one side of the room and have generous space to accommodate the necessities of a busy lifestyle.


Generous space

When it comes to space, PRO-FRIENDS can be considered as one of the most generous within the industry of home development. Developments include linear parks and courtyards, which are open spaces located at the back (family courtyard) or in front of the houses (family enclaves.) This configuration helped develop relations within the community, while balancing the need for exclusivity within a cluster. All of the company’s residential developments and estates are being created to serve as a perfect respite, where one can always find a spot to unwind and bond with families and friends, at the end of a busy day.

Adhering to mantra

In adhering to its mantra of “Creating Communities, Transforming Lives,” PRO-FRIENDS  guarantees that each of its developments would go through meticulous planning and thorough study to ensure that only functional and practical features would be incorporated. Over the years, PRO-FRIENDS provided Filipinos with  highly liveable and safe communities where children can play freely and neighbors can gather and commune. These projects have helped transform many lives and allowed many Filipinos to realize their dream of settling in a gated community where they can raise their family with ease.


Wide offering

Though it started small, the company’s mission and vision allowed it to expand and become one of the country’s most sought after developers especially in the low- to mid-market segment. Since 1999, PRO-FRIENDS has already expanded and managed to go into the different areas across the country. Its existing projects include Lancaster New City in Cavite, which is the company’s largest project with 1,600 hectares; Bellefort Estates and Carmona Estates also in Cavite; and Parc Regency Residences and Monticello Villas in Iloilo, which marked the company’s first foray outside Cavite and Metro Manila.

Experts on board

PRO-FRIENDS takes pride in having on board seasoned professionals and expert home builders who respect the tradition of  homeownership and have an eye for innovation to ensure the quality of each project. Professionalism is reflected in the skills, competencies, and character of the people who build and create the company’s homes/communities and deliver its services. Professionalism and customer service excellence, after all, are key elements of the company’s business philosophy. As such, first-time home buyers or those looking to upgrade to a bigger home would find that PRO-FRIENDS is a suitable place to begin the process.

PRO-FRIENDS gives back

PRO-FRIENDS takes the lead in conducting various activities that contribute to the improvement of the lives of its residents, in the hopes of making a bigger positive impact in the society. The company is highly aware that in order for it to truly effect change and become an anchor of nation building, it needs to go beyond building houses. PRO-FRIENDS remained an active participant in several activities aimed at building a better community and brighter future for the Filipinos. This is why most of the company’s corporate social responsibility (CSR) activities are centered on education backed by  the belief that educating the child is the best way to help guarantee a better future for that family. Manifestation of this advocacy is the establishment of St. Edward Schools (SES) within the flagship project, Lancaster New City.  With its campuses equipped with standard academic and supplementary facilities, SES ensures an immersive learning environment for the students. Other CSR activities also include organizing relief operations following the devastation brought by typhoons and other natural disasters.

Backed by GT Capital

The Ty family-led conglomerate GT Capital Holdings Inc. recently acquired a 51-percent share in PRO-FRIENDS thus making the company even more reliable as it is now backed by one of the country’s most trusted name in the business community. GT Capital’s increased investment into PRO-FRIENDS was in line with the conglomerate’s intention to expand its property product offerings, ranging from Federal Land’s upper-mid end developments to PRO-FRIENDS’ affordable residential and mixed-use communities.

Having listed some of the most important factors that make PRO-FRIENDS a worthy choice, it becomes even clearer why it has remained to be one of the most enduring and trustworthy builders in the Philippine realty scene. The friendship continues and remains beckoning.

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