Golden Circle rolls out benefits, exclusive offers
The four Shangri-La hotels in Manila, namely Edsa Shangri-La, Shangri-La at the Fort, Makati Shangri-La and Hotel Jen Manila, invited key local journalists and content creators to the launch of The Table by Golden Circle at the Grand Ballroom of Shangri-La at the Fort.
The Table is a new food and beverage loyalty program that offers unparalleled benefits to members who dine at Shangri-La properties both on the road and nearer to home. The dining program is the latest initiative in the ongoing transformation of Golden Circle, which has rolled out industry leading member benefits, new partnerships, exclusive offers and Golden Circle Event Planner Rewards during its nine-month Loyalty first anniversary campaign.
Manila was one of three key cities (the others were Hong Kong and Beijing) to roll out the global loyalty program through an exclusive event featuring a collaboration between Manila-based global designer Bea Valdes, and the executive chefs of the four Shangri-La hotels, in an evening of artistic and culinary imagination, revealed in five acts and mood.
As for the main design element, Mylar, a reflective material was used to counterbalance the density of the meat dishes.
“I wanted to go for a futuristic feel, but in a less polished way, like a slightly slicker Mad Max,” said Valdes. “So the rustic elements like the cast iron, large copper pots and wooden chopping block can meet sculptural cutlery and design that can push toward a contemporary edge.”
Guests then moved to the Grand Ballroom foyer for the fifth and last act: the Upbeat Mood, where they were greeted by a colorful balloon sculpture and a long acrylic able lit floating chocolate with magnetic and spinning hats, different colored chocolate balls that were smashed to reveal mousse and crumble fillings, lemon within a lemon with a lemon (lime tartlet with crispy meringue crumble and lime chips), live nitrogen ice cream, chilled pressed fruit, giant chocolate mushrooms, chocolate cylinders filled with passion fruit mousse, dulce de leche mille feuille crisps and lollipop cocktails.
The Table’s innovative mobile-friendly digital platform, www.Golden-Circle.com/TheTable, challenges the notion of singular approach to hotel dining with dynamic content showcasing the exciting range of culinary experiences available at Shangri-La properties. In addition, it caters to how consumers approach dining today. Guests searching for restaurants and bars will find options categorized under five moods—elegant, intimate, upbeat, chill and adventurous—or by curated experiences, local offers and member benefits.
Hong Kong-based Shangri-La Hotels and Resorts, one of the world’s premier hotel companies, currently manages 98 hotels under the Shangri-La brand with a room inventory of over 40,000. Over the last four decades, the group has established its hallmark brand of “hospitality from the heart”.
The group has a substantial development pipeline with upcoming projects in mainland China, Cambodia, Hong Kong, India, Myanmar, Philippines, Saudi Arabia and Sri Lanka. For more information and reservations, please contact a travel professional or access the website at www.shangri-la.com.
