There is a growing and powerful market waiting to be tapped.
They are the millennials, skilled, highly motivated, and driven to achieve much in life, and who have been helping drive the sustained growth of the local economy today.
This is a generation that enjoys the challenge of pushing things to the limit; they are not afraid to speak their minds and express themselves; they are open to new ideas and criticisms, and they seem to view life at a different angle than the older generations.
While seemingly young and carefree, the media-savvy millennials also have aspirations that are quite impressive. Despite the age, they see the value in planning and creating a roadmap for themselves, and they set goals on how to achieve their dreams.
Recent studies, in fact, have shown that having their place—a home they can call their own—was among the major aspirations of this generation.
Hence you see many developers scrambling to offer the best value proposition for the millennials whose needs and whims highly differ from the markets they used to cater.
Tricky market
Empire East Land Holdings Inc., for one, admitted that the millennial group has a growing demand that every developer aims to tap as it is a huge market that has the spending power as well.
However, this group is also a tricky and challenging market to convince as the millennials are the ones that cannot be easily fooled by false advertisements. They are technology savvy, and they often use this to their advantage—being able to quickly search the net for feedbacks and reviews.
But one advantage that Empire East holds is its ability to create developments that could be tailor made specifically for the millennials. It builds with the purpose and goal of providing whatever the present generation needs. As a responsible and dependable developer, the company carefully studies the market to ensure that it aptly evolves with the changing times.
Admittedly, the needs of the market of before are very much different from the needs of present day homebuyers, and this is one thing that the company would always look into.
As a seasoned developer, Empire East sees as its duty to fully understand the pulse of the market.
More than just providing high-quality structures, Empire East always ensures that its developments will serve as a sanctuary, a nook that offers comfort and convenience, and a place where one would truly feel safe and secure.
Standards list
Meanwhile, Empire East follows a certain standard when it comes to creating homes for the millennials to ensure that each development will be able to provide an enhanced, comfortable lifestyle for this hardworking market.
Craving for comfort
Born in the modern age, Millennials have become so used to comfort that they expect it to come naturally. This is why Empire East has built Transit-Oriented Developments (TODs) to ensure that the millennials would have access to the comfort of an easy commute.
Empire East’s developments are likewise strategically located giving one easy access to commercial areas and other key institutions.
Everything is instant
From dining, buying, to getting services, the millennials want everything delivered to them in an instant. They are not one to waste time waiting and as such Empire East developments can provide everything they would need that would make for a convenient lifestyle— particularly quick access to retail, dining, commercial and entertainment establishments. With commercial areas and other services incorporated within the development, everything is made available in an instant.
Spending power
The millennials have the capacity to invest and buy. But they can be discerning when it comes to making delicate choices and decisions.
Being as tech-savvy as they are, they can quickly check on things and identify exactly what they aspire to have and own and as such, millennials can’t be easily fooled and enticed by mere advertisements.
Highly aware of this, Empire East has built high-quality and well-designed homes that are affordable and which millennials would find hard to resist—from the flexible payment terms, the quality of its buildings, and good returns that are guaranteed in every Empire East project.
Grab and go generation
Many of the millennials today are working for multinational companies and IT-business process management companies located in key business districts across the metro.
As their jobs would often require them to be always on the go no matter the time of the day, today’s generation would usually prefer to stay and invest in a nearby place that would allow them to live such a lifestyle without the hassle and the worries.
And this is what Empire East projects can offer. When it comes to security, for instance, each development would have guards manning the place while safety and security nets are installed in almost every corner of the area. This would allow the millennial to come and go about their daily tasks without the extra baggage of worrying about their safety.
City dwellers
Used to the comforts and excitement that city living brings, the millennial cannot afford to stay in a place that is not well equipped with amenities and lacking in features that offer modern conveniences.
A safe and reliable developer like Empire East, however, knows only too well. And this is why every Empire East development features well thought out modern amenities that would ensure a comfortable lifestyle attuned to the present times. The company believes that when buying a home, one is also purchasing a particular way of life. As such, it would be crucial to include features that are not only useful, but would also allow the millennial access to a balanced, more holistic, and enhanced lifestyle.
