ROCKWELL PRIMARIES infuses trademark charm into East Bay Residences

East Bay Residences is currently the brand’s biggest development to date and its first residential property in the South side of Metro Manila

East Bay Residences is currently the brand’s biggest development to date and its first residential property in the South side of Metro Manila

WHO CAN RESIST the charm of southern living?

Even Rockwell Primaries, an innovator in its segment, has not been spared from the allure of the south, where it now seeks to create a sanctuary that will seamlessly blend this serene, laid back community with the brand’s famed way of life.


“The South Metro Manila is known to be the sanctuary of tight-knit communities that thrives in nature. What makes it even more special is the nostalgic feeling it brings to one’s mind-the suburban life one can relate to-having gardens and backyards to play or just simply  enjoy the cool breeze of the area,” Rockwell Primaries SVP Malou Pineda.

Joining the fray


With the fast-paced, and at times, chaotic life in the urban jungle taking a toll on one’s health and overall wellbeing, it is no longer surprising that more people are now looking for an alternative sanctuary, where one can relax at the end of a tiring day.

It is for this reason that the known innovator for the broader market, Rockwell Primaries, decided to join the fray of developers that have flocked to the area in the hopes of providing that much needed breather to individuals who have grown tired and weary of the metropolis’ turmoil.

A subsidiary of the Lopez-led Rockwell Land Corp., the entry of Rockwell Primaries is expected to benefit the South as the company has committed to bring with it not only its own expertise in creating masterfully planned developments but also its parent firm’s legacy in building communities that redefine one’s way of life.

“Developments and infrastructures are happening in the Southern corridor of Metro Manila. Rockwell Primaries is also participating to extend its vision to create quality living in that area. Rockwell is taking all that is good about the South and will further transform it, to create a fresh start through Rockwell Primaries’ latest project,” Pineda related.

Indeed, there are no promises of miracles and phenomenal things happening with the entry of the brand as it is well aware that it also has to respect the way of life that the southerners have been used to-that distinct culture which allows them to revel in that relaxed and unhurried lifestyle.


What Rockwell Primaries aspires to achieve on the contrary is to be able to seamlessly blend and adapt to the southerners’ lifestyle and, in the process, also infuse its own distinct character, innovations, and learnings, which could only further enhance the quality of living in the south.


“We know how individuals clamor for a life that’s centered on comfort and convenience. Rockwell Primaries understands this need that’s why we have acquired and started to transform the old Tribeca to East Bay Residences. What we have on our hand is a huge task of transforming a 6.5 hectare residential space in Sucat, Muntinlupa into a community that will make those living in the area feel like they have the best of both worlds-the modern comforts and convenience that city living provides combined with the laidback and relaxed ambience that makes the suburban South really distinct,” Pineda explained.

Rockwell Primaries earlier entered into a partnership agreement with the principals of ATR to develop the remaining unutilized land in the former Tribeca into a prime residential community that espouses that warm, comfy and safe environment that all Rockwell Primaries projects are known for.

“As our parent company has been known to change landscapes (Powerplant to Rockwell Center), Rockwell Primaries is now set to transform Tribeca Residences into a warm and inspiring neighborhood,” Pineda added.

Life balance

East Bay Residences is currently the brand’s biggest development to date and its first residential property in the South side of Metro Manila. With the development’s prime location, expansive on-ground amenities, safe and secure environment as well as its pedestrian-friendly neighbourhood, one is guaranteed to achieve that so-called life balance.

, through its East Bay Residences development, is expected to bring something new to the community, one that’s set to excite the market, pique the curiosity of investors and get the nod of the country’s most discerning home-seekers. Highly regarded for its well-designed and well-thought out developments, Rockwell Primaries’ East Bay Residences is guaranteed to further up the ante in the southern suburbia.

“We acknowledge all the good that the south has to offer: laid-back atmosphere, open space and green landscapes, and warm neighborhood. Our brand promises to elevate lives by creating best value quality homes modern Filipinos can be proud of.  And how are we going to bring this through East Bay? Definitely, it will be on the quality of the product that we will deliver and the signature Rockwell Primaries ’enhancers’ that we will incorporate,” Pineda claimed.

Much like its parent firm, Rockwell Primaries is known for delivering quality developments, which provide comfortable spaces for the family. It is also not one to scrimp on landscaping, which means that in every development that it creates, it infuses that certain sophisticated ambience and vibe.

And with a dependable property management service courtesy of Rockwell Property Management Corp., one is assured to have only the best investment guaranteed to increase in value overtime. But more than all these, it is the peace of mind and sense of security that Rockwell Primaries provides to its homebuyers that makes it truly a stand out, a worthy investment.

By having reliable facilities in the development such as water reserve, 100 percent back-up power in all common areas and inside the condo units, as well as exclusive key card access in elevators, future homeowners need not worry about a thing which in this chaotic world is a welcome respite.

Community retail

Also, the addition of community retail is expected to provide more convenience to homeowners and its neighbouring community. The row and mix of establishments in the retail area is seen to serve as a one-stop hub for “things to do” outside one’s home.

“We are redefining the comforts of south living and we aim to do this by creating and building something that would allow individuals and future homeowners to give their kids and loved ones the kind of life they imagined, one where memories are created, relationships are built and ties are strengthened,” Pineda concluded.

Fordham Tower is East Bay Residences’ first development by Rockwell Primaries. Onboard the project’s development are PRSP as the design consultant; Alice Erfe as its interior designer; and a number of other brilliant minds.

Meanwhile interested buyers may visit the developments Pop-Up display at the Power Plant Mall starting October 10 until October 27.

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