Sun Life aims for 5M clients by 2020
Sun Life of Canada (Philippines), Inc., the top-ranked and longest-standing life insurance company in the Philippines, aims to serve five million clients by year 2020 under its new five-year growth plan dubbed “Rise PH”.
“Rise PH” champions financial inclusion in the Philippines, where only a small percentage of the whole population utilizes financial products such as insurance and investments. “Despite the bright prospects that the country’s economy has, prosperity still hasn’t trickled down to the more disadvantaged sectors of society. We have to address this,” Sun Life President and CEO Riza Mantaring said. “Sun Life would like to see more Filipinos looking forward to a brighter future and the whole country rising to greater heights. We would like to start by targeting five million clients in five years.
While it may seem like an ambitious goal, Mantaring believes that it’s best to set the targets high. “At Sun Life, we always dare to dream big – more so if the stakes are high. This is the country’s future we’re talking about, after all,” she explained. “Setting high targets will push us to do more, and will allow us to make a greater contribution to our country’s future.”
In order to reach the company’s goals, several initiatives will be launched under “Rise PH”. These initiatives will have Sun Life reaching out to a broader market, further boosting its financial literacy advocacy, and expanding its reach nationwide.
Financial Independence Month
The initial set of initiatives will be launched this June, which Sun Life has declared as “Financial Independence Month.” This includes the cooperation with 8990 Holdings, Inc., one of the top mass housing developers in the country, for efforts to promote financial literacy.
Another initiative is Money for Life, a comprehensive, customizable financial planning program that will ensure that a client will have sufficient funds for every stage of his life.
To help inspire the public to create their own Money for Life plan with a financial advisor, Sun Life created a 360-degree visual reality (VR) video, transporting them to different scenarios based on their chosen life stage. This will enable the viewer to live the dream for a minute and be encouraged to start planning for their future through Money for Life and Sun Life’s life insurance and investment products.
Viewable with a VR headset, the video can be experienced in a customized bus called “Bus to the Future,” which will be making its way to different malls and campuses nationwide. Among the stops are Bonifacio Global City High Street (June 11), Eastwood (June 19), June 25 (SM City Cebu), and Solenad, Nuvali (July 2). Meanwhile, to ensure that the youth will also be inspired early on to save and invest, the “Bus to the Future” will also park at Mapua Institute of Technology (June 2), Ateneo Graduate School of Business (June 12), De La Salle University (June 16), University of the Philippines Diliman (June 17), San Sebastian College (June 20), University of San Carlos Cebu (June 24), Lyceum of the Philippines University Manila (June 29), and University of the Philippines Los Banos (June 30). In all these stops, Sun Life financial advisors will also be on hand to accommodate inquiries.
Meanwhile, those who will not be able to visit the “Bus to the Future” stops will still get a boost in their financial journey with the Money for Life e-Planner. They simply have to go to (moneyforlife.com.ph) and they can immediately start their financial planning, get product recommendations, and even buy mutual funds from Sun Life Asset Management Co., Inc.
“Financial Independence Month” is now on its third year of highlighting the national importance of financial preparedness among Filipinos. “This June marks a new beginning as Sun Life embraces its goal of serving five million clients in five years,” Mantaring said. “We are very much excited about the possibilities, and we look forward to helping our country rise to reach its full potential.”
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