John Lloyd Cruz is Western Union’s “Global Ambassador” for overseas Filipinos. BANDERA/INQUIRER
MANILA –Actor John Lloyd Cruz accepted the role of Western Union’s ambassador for all overseas Filipinos who are sending money home to their loved ones.
Aside from portraying yet another remarkable character in his upcoming Star Cinema movie “Just the 3 of Us,” Cruz will also introduce a new wave of Western Union services as the company reinvents ways to transfer money in a very digital era.
With the Filipino society slowly evolving into the digital age, Western Union is working its way to becoming the market leader in the digital money transfer market.
Globally, it has launched WU Connect, a platform that embeds Western Union’s robust global money transfer through third-party platforms. By tying up with leading mobile chat applications WeChat and Viber, consumers in the United States can now send money virtually to their WeChat or Viber contacts anywhere in the world. With this new feature, Western Union aims to provide solutions and services that will seamlessly integrate into the consumer’s digital habits and lifestyle.
The global brand campaign featuring John Lloyd Cruz as Western Union’s ambassador will roll out this year in the Philippines and in countries including the United States, Canada, a countries in the Middle East, Europe and Asia where many Filipinos live and work.
“John Lloyd Cruz mirrors Western Union’s strengths of having a long and successful track record. He also relates to Filipinos’ aspirations of having an improved family life. As Western Union’s global ambassador, his new role is to advocate moving money for better to every overseas Filipino,” says Patricia Riingen, senior vice president, South East Asia and Oceania.
“I am very honored and excited to take on this new role, this time not on reel but in the real lives of my fellow Filipinos around the world. I am one with Western Union’s purpose and goals as I admire how Filipinos sacrifice every day to build better lives for their loved ones. In representing Western Union, a company that has grown with Filipinos here and abroad, I am challenged to get to know my kababayans more so that I can effectively do my part in motivating and helping them to uplift their lives, and that of their families,” says Cruz.
He is one of the most acclaimed actors in the Philippines today, recognized as the Philippine Box Office King for his effective portrayals in many award-winning Filipino movies.