Strong customer demand continued to boost vehicle sales of Ford Philippines, which saw a 78-percent surge to a record high of 2,933 units in May.
This brought the company’s total sales to 13,961 units in the first five months of the year, up 63 percent from year-ago level—making Ford Philippines one of the fastest growing automotive brands in the country.
According to Ford, the increases can be attributed to the strong demand for the company’s ‘big three’ vehicles in the Philippines, such as the Ranger pickup, the Everest and the EcoSport sports utility vehicles.
“We continued to build on our momentum since the start of the year, allowing us to make further progress in the Philippines. With our expanding lineup of global Ford vehicles in our showrooms across the country, we are reaching out to even more customers and further widening our brand appeal,” Ford Philippines managing director Lance Mosely said in a statement.
Ford Philippines said its May sales were led by the all-new Everest which posted sales of 1,069 units, boosting its year-to-date sales to 5,907 units.
Ford recently launched the Everest Premium Package for the 2.2L, 4×2 variant, equipped with additional safety, smart and convenience features such as adaptive cruise control, lane keeping system, lane departure warning, and active park assist. The EcoSport compact SUV delivered its best monthly performance this year with May sales increasing by 56 percent year-on -year to 848 units. The EcoSport Black Edition was recently added to the lineup.
EcoSport’s year-to-date sales rose by more than 4 percent to 3,515 units, the company said.
The Ford Ranger pickup truck also performed well in May with sales reaching 786 units. This drove total sales of the model to 3,343 units in the first five months.
The Ford Fiesta posted sales of 91 units in May, pushing its year-to-date total to 389 units, while that of the premium Explorer SUV rose 24 percent from a year ago to 73 units. Its year-to-date sales rose by 12 percent to 465 units.