Max’s Group steps up overseas expansion

Casual dining chain operator Max’s Group Inc. (MGI) is bringing Yellow Cab to Jordan and Egypt as part of its bid to position the pizza restaurant as a “global mainstream” brand.

MGI recently inked a development agreement with Jalal Holding to establish at least five Yellow Cab Pizza stores in Jordan and 10 in Egypt within five years.

“We continue to chart new territories for expansion overseas. Our previous ventures and recent openings in this region have proven successful. We are truly witnessing the emergence of Yellow Cab Pizza as a global mainstream brand,” MGI president and chief executive officer  Robert Trota said in a disclosure to the Philippine Stock Exchange Wednesday.

This is the fifth develop agreement sealed by MGI in 2016, bringing to 131 the committed international outlets to be rolled out in the coming years.

“We partnered with Jalal Holding as we believe in their expertise and business prowess to spearhead this endeavor. Their credentials ensure consistent delivery of best-in-class products and services to customers,” Trota added.

Established in 2016, Jalal Holding is an emerging food and beverage group which plans to expand to Jordan and Egypt by bringing well-known international brands into the market.

“We believe the food and beverage industry in Jordan and Egypt has a huge potential. With Jalal Holding, we plan to satisfy the growing need of customers in Jordan and Egypt for high quality food and beverage products. We are delighted to choose Yellow Cab Pizza as our first venture with MGI Group,” Jalal Holding CEO Jalal Dudin said.

“We will set up operation in Amman this year, followed by Egypt by early 2017. Jordan’s and Egypt’s food and drink industry is poised for positive growth and a large consumer base, we are so excited to bring the feel of the ‘Big Apple’ to Jordan and Egypt,” Dudin said.