US firm Concentrix sets up Cebu BPO unit

US-BASED business process outsourcing (BPO) firm Concentrix is gaining a foothold in Cebu with the opening of a new BPO hub at Megaworld Corp.’s beachfront estate The Mactan Newtown in Lapu-Lapu City by second half of this year.

Concentrix will initially occupy around 2,600 square meters of office space on the entire second floor of Tower 3 of 8 Newtown Boulevard, the Megaworld group announced on Wednesday.

This will be the fourth BPO company to open its Cebu operations in the 30-hectare urban township development following the entry of The Results Companies, Enfra USA and Manulife.

“The entry of Concentrix in Cebu, through The Mactan Newtown, is a clear indication of our continuing commitment to build the largest cyberpark in Mactan and to further strengthen Cebu’s position as the country’s top BPO hub,” Jericho Go, Megaworld senior vice president, said in a press statement on Wednesday.

Concentrix – which operates in 25 countries – offers end-to-end customer engagement services, technology innovations, analytics, process optimization and business improvements. It seeks to transform customer experience and streamline front and back office and industry-specific processes.

The mixed-use cluster of 8 Newtown Boulevard has four office towers with total leasable space of around 25,400 square meters. Each tower has three floors of office space while the ground floor will be leased for commercial and retail purposes.

The three levels of Tower 1 are now occupied by The Results Companies, which expanded its operations from One World Center this year.

“The existing BPO companies in The Mactan Newtown have been ecstatic about the future of the township especially after we revealed our plans for the beachfront and the Mactan Shrine area. Where else in the country can you find a workplace that is just a few steps away from the beach?” Go said.

Megaworld is now building an interim beachfront pavilion to primarily cater to the BPO companies that need venues for teambuilding activities and events. Within the next five to seven years, it intends to transform the area that used to be the Portofino Beach Resort into what is envisioned to be a world-class tourism hub that includes a beach club, sports and recreational facilities, and hotel developments.

“Our BPO partners will certainly have their own access to the beach, just the same privileges that we plan to give to our condo residents,” Go added.