Yellow Cab enters Jordan, Egypt

LEADING casual dining chain Max’s Group Inc. (MGI) has signed new deals to bring its Yellow Cab pizza restaurant brand to Jordan and Egypt, scaling up the group’s offshore expansion program.

MGI recently inked a development agreement with Jalal Holding to establish at least five Yellow Cab Pizza stores in Jordan and 10 Yellow Cab Pizza stores in Egypt within five years.

“We continue to chart new territories for expansion overseas. Our previous ventures and recent openings in this region have proven successful. We are truly witnessing the emergence of Yellow Cab Pizza as a global mainstream brand,” Max’s Group president and chief executive officer (CEO) Robert Trota said in a press statement on Wednesday.

This is the fifth develop agreement sealed by MGI in 2016, translating to a total commitment of 131 international outlets to be rolled out in the coming years.

“We partnered with Jalal Holding as we believe in their expertise and business prowess to spearhead this endeavor. Their credentials ensure consistent delivery of best-in-class products and services to customers,” Trota added.

Established in 2016, Jalal Holding is an emerging food and beverage group. The company is planning to expand into F&B business in Jordan and Egypt in the next years, to bring well known international brands into the market.

“We believe the food and beverage industry in Jordan and Egypt specifically has a huge potential. With our newly established company Jalal Holding, we plan to satisfy Jordan’s and Egypt’s customers’ growing needs of high quality food and beverage products. We are delighted to choose Yellow Cab Pizza as our first venture with MGI Group. Yellow Cab Pizza serves a New York style premium pizza in a fast casual dining setting that our market craves for,” Jalal Holding CEO Jalal Dudin said.

“We will start set-up and operation in Amman this year, followed by Egypt by early 2017. Jordan and Egypt’s food and drink industry is poised for positive growth and a large consumer base, we are so excited to bring the feel of the “Big Apple” to Jordan and Egypt,” Didin said.

Apart from expanding the Yellow Cab chain, the Jalal group plans to introduce other brands under MGI to both markets in the near future.