THE COUNTRY’S leading casual restaurant operator Max’s Group Inc. (MGI) is bringing its Yellow Cab Pizza brand to Singapore as part of the group’s offshore expansion program.
MGI said it had signed a deal with a family-owned company Pagh Pte. Ltd. to build at least five Yellow Cab pizza parlors in Singapore.
“We are thrilled with the opportunity to bring Yellow Cab Pizza in a highly strategic market such as Singapore. We are confident that our mainstream offerings and value proposition will allow us to stay competitive alongside some of the biggest global food names,” said MGI president and chief executive officer Robert Trota.
This is the fourth brand development agreement inked by MGI for 2016, translating to a total of
116 international stores set to open over the next few years.
MGI envisions operating a network of at least 200 outlets overseas by 2020.
Yellow Cab is a brand which MGI knows it can bring to overseas locations as it will be universally acceptable to consumers.
“We found the right partner in Pagh Pte. Ltd. for this venture. We can rely on their focus and determination to deliver best quality products and genuine service to Singaporeans,” Trota added.
Pagh was set up primarily to invest in the casual dining business. “We recognise that Yellow Cab Pizza offers a different more exciting experience than the brands currently now on offer in Singapore. Singaporeans are discerning in their food experience. We are therefore confident that Yellow Cab Pizza will be the Singaporeans place of choice for American Italian casual dining,” said Pagh director Tiara Chopra.
Yellow Cab currently operates a network of 135 branches including six franchised outlets located in Qatar and one in UAE. Plans are ongoing to open its flagship store in Beijing and Changsha as well as a pilot branch in Hawaii.