Po family, GIC buy Shakey's pizza chain | Inquirer Business
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Po family, GIC buy Shakey’s pizza chain

deal also includes BakeMasters, Project Pie
/ 07:42 AM March 23, 2016

THE PO family has teamed up with GIC Private Ltd., the sovereign wealth fund of Singapore, to acquire a controlling stake in the company that owns and operates the Shakey’s pizza parlor chain.

The transaction will also include Bakemasters Inc, a supplier of bakery products to Shakey’s and other food service customers, as well as the Philippine franchise for Project Pie, a US artisan pizza restaurant chain, the Po family’s Century Pacific Group Inc. (CPGI) announced on Wednesday.

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Under the deal, a new entity to be owned by CPGI and GIC will acquire majority of the pizza business under the holding firm International Family Food Services Inc. (IFFSI) from the Prieto family, which will continue to hold a minority stake in the company.

The deal is seen to put CPG and GIC in a strong position to benefit from the country’s fast growing restaurant industry.

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“We are excited about this opportunity to invest in Shakey’s as we are believers in the potential of the continued growth of the Philippine middle class,” said Christopher Po, president of CPGI.

CPGI, holding company of the Po family, is the parent company of leading canned food producer Century Pacific Food Inc. (CNPF) whose portfolio of brands includes Century Tuna, Argentina Corned Beef, Swift Meats, 555 Sardines and Birch Tree Milk. CPGI also has interests in frozen processed meat manufacturing, restaurant operations, and real estate development. This holding firm owns the exclusive local franchise for Yoshinoya, a renowned Japanese fast food chain introduced in the Philippines in 2001.

“We are big believers in the power of the Shakey’s brand which is one of those iconic names blessed with a strong management team and solid operational track record throughout its more than 40 years history in the country,” Po added.

Shakey’s Pizza was established in 1954 and has been recognized as the first franchise pizza chain in the US. Its signature products include the world famous thin crust pizzas and popular chicken and mojos.

It has since expanded globally and currently holds market leading positions in the Philippines’ traditional full service pizza chain and family-style casual dining categories. It had close to 170 stores all over the country as of end 2015, including 60 large stand-alone formats with high visibility on major roads.

“I am confident that our selection process for a buyer has resulted in our finding a group that will fit with the company’s business, culture, and heritage. Though the acquisition will result in new owners, the iconic brand, inviting store layouts, and trademark customer service will remain intact and continue to be key business priorities moving forward,” said IFFSI chair Leo Prieto, Jr.

This is the second time the Po family has teamed up with GIC, which previously acquired from CPGI a 10 percent stake in flagship CPNF in May 2014.

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The Prieto family was advised by Maybank ATR Kim Eng on this deal while Evercore acted as exclusive financial adviser to CPGI.

The Po family’ partner in this buy-in deal, GIC, is a leading global investment firm with well over $100 billion in assets under management. Established in 1981 to secure the financial future of Singapore by managing the city-state’s foreign reserves. GIC is deemed as a “disciplined long-term” value investor with interests in a wide range of asset classes, including real estate, private equity, equities and fixed income.

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TAGS: Century Pacific Group Inc., Christopher Po, International Family Food Services Inc., Po family, Shakey’s Pizza
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