People who are hands-on in renovating or building their home seek the recommendation of sources they feel can help them, like cement dealers.
“For customers to use the right product for the right application, a better overview of what makes one product different from another will go a long way in not only choosing the right product in building their home but also most importantly, in ensuring safety, an important part of Holcim’s advocacy for sustainability,” Holcim Commercial vice president William Sumalinog said.
This is why Holcim Philippines Inc., one of the leading cement companies in the Philippines, ensures that cement merchants know the product they are selling before delivering it to customers’ homes.
“Dealers can help customers distinguish which are quality and sustainable among different cement products and that not all cement brands and products are the same,” Sumalinog noted.
Holcim’s portfolio has cement and cement-based products intended for different applications. For example, its Holcim Excel, a premium Portland cement with advanced mineral additives, is used for almost all kinds of applications but is preferred by many because of its tough performance. What’s more, its Holcim WallRight is used for plastering and hollow block laying and filling. It has better water retention, high bond strength and enhances workability during construction.
On the other hand, Holcim’s cement-based products like Tile Adhesive, Skimcoat and Waterproofing are perfect for home interior and exterior applications. Holcim’s Tile Adhesive is for high bond strength tile cement; Skimcoat is designed to even out imperfections of concrete floors, walls and ceilings; and Waterproofing is the best waterproofing formulation that uses Holcim cement, special polymer modifiers and chemical admixtures.
Sumalinog said that one way to warrant the safety of customers’ construction projects is to enlighten them on how every cement product is used and on how to best apply them according to its purpose.
“There is always a right cement product for every application. If customers want optimum quality and efficiency, they need to consider what’s best for their homes,” he emphasized.
Moreover, the company has been helping to further reduce every building’s carbon footprint through high-quality cement, aggregates, concrete and other construction-related services.
“We are committed to sustainable construction in the country,” he said. “With this, we strive to guide our customers on the proper application and responsible use of cement with the help of the country’s local cement dealers and other industry experts.”
Sumalinog concluded: “This is how we give back to society by offering a variety of top-quality products as our contribution to a growing economy through responsible dealership. This way, we can help make possible a safer and stronger future.”