Manulife unveils program that rewards active lifestyle

Global financial services group Manulife has rolled out a pioneering program that offers premium discounts to Filipino customers who maintain an active lifestyle.

Under ManulifeMOVE, the more physical activities the clients maintain daily—as monitored by wearable fitness trackers synched with the program’s app, the more discounts they can get for the next year of their eligible policy.

“We’re asking Filipinos to move,” Manulife Philippines president Ryan Charland said Wednesday.

Charland said main target markets were members of Generation X and Generation Y (millennials)—or the younger and tech-savvy generations.

The program was based on research made by Manulife which showed that most clients wanted to be rewarded for being fit and use technology to help them achieve their fitness goals.

These clients also want something “simple, engaging and accessible,” said Jason Dehni, chief marketing and distribution officer of Manulife Asia.

A ManulifeMOVE member can earn premium discounts proportional to their track record.

For instance, a 5 percent premium discount for the next year of eligible policy will be given to a member who can maintain a daily average of 5,000 steps each year.

A 7 percent premium discount, meanwhile, will be offered to members who can maintain an average of 7,000 daily steps while a bigger 10 percent discount will be given to those who can maintain 10,000 steps per day.

To become a ManulifeMOVE member, one needs to buy an eligible plan.  The client must be at least 18 years old, the person insured and the policy owner of the eligible plans.

The eligible plans are Manulife Health Choice; Manulife Adam, Manulife Eve, Manulife Seasons with Enhanced Critical Illness Rider or Hospitalization.