New mobile game based on Sarah G

CONSUMER technology firm Xurpas Inc. has rolled out a new celebrity mobile game based on the brand equity of “popstar princess” Sarah Geronimo.

The new mobile game – developed in partnership with celebrity mobile games company Xeleb Inc. – is called “Sarah G Popsters.”

“Sarah G Popsters lets Sarah’s fans follow her on a concert tour. Popsters unlock new Sarah songs as they level-up,” Raymond Racaza, chief executive officer of Xeleb, said in a press statement on Wednesday.

“Sarah is the biggest popstar in the Philippines. We’re absolutely excited to launch her game,” said Racaza.

Sarah G Popsters is available for download on Google Play.

A user pays P5 for a 24-hour access to this game, said Nix Nolledo, president of Xurpas.

This new offering continues Xeleb’s aggressive roll-out of celebrity games. In five months, the company has already launched five: Anne Galing with Anne Curtis, Adventures of Kuya Kim with Kim Atienza, Trip Ni Belle with Isabelle Daza, and Market Master with Erwan Heussaff. Curtis, Atienza, Daza and Heussaff are among the incorporators of Xeleb, which is 67-percent owned by Xurpas.

Mobile games have driven the growth of Xurpas this year. In the first nine months, Xurpas’ revenues have surpassed the half a billion peso mark.

Xeleb was the first new subsidiary to be set up by Xurpas since going public in December 2014. It was established to put together two very successful megatrends: the rise of celebrities as a media force and the boom in casual gaming globally.

This company was inspired by the runaway success of Kim Kardashian: Hollywood, a mobile game whose record-setting success created an entirely new genre in casual games: the celebrity-branded game.

Xeleb was incorporated with a paid-in capital of P20 million of which P5 million had been subscribed and paid up. Curtis, who sits on the board, has a 14 percent stake while Isabelle Daza and Kim Atienza own 8 percent each. Erwan Heussaff owns 3 percent.