Startup unveils app in Ireland

A Manila-based healthcare startup has launched a cloud-based web app that seeks to transform how doctors and patients engage with each other.

MEDIFI, according to its founders, is a tool that empowers patients and equips doctors with the means to deliver quality care online. The app debuted on the world stage at the 2015 Websummit, one of the world’s biggest technology conferences with over 22,000 participants from 110 countries in this year’s edition held in Dublin, Ireland.

“MEDIFI was conceptualized after a personal experience with my doctor in the United States and me being in Manila,” founder and CEO Freddy Gonzalez said. “I was convinced that a remote consultation online would be a major convenience for patients geographically distant from their physicians.”