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Filipino consumers 3rd most confident in the world in Q3 2015

/ 12:49 AM November 13, 2015

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NEW YORK CITY–The Philippines ranks third globally as home to the world’s most confident consumers in the third quarter of 2015, despite posting a quarter-on-quarter decline of five points to a Consumer Confidence Index score of 117. The year-on-year trend for the Philippines was up two points, however.

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While consumer confidence across a number of Southeast Asia markets has taken dips in Q3 2015, the other countries in the region which remained as the world’s top 10 most optimistic are Indonesia, Thailand and Vietnam.

After the Philippines, Indonesia closely follows as the market with the fourth most confident consumers, with a score of 116, dropping four points from Q2 2015 and down nine points year-on-year, while Thailand (ranked 5th globally) is flat quarter-on-quarter with 111 and down marginally (2 points) compared to the same quarter a year ago. Vietnam ranked 10th globally with a Consumer Confidence Index score of 105, up one point quarter-on-quarter and up three points year-on-year.

Meanwhile Malaysia, which posted the region’s lowest Consumer Confidence Index (78) also posted the region’s steepest decline, down 11 points quarter-on-quarter and 21 points year-on-year, largely driven by consumers’ concern around currency devaluation and rising food prices. Globally, consumer confidence rose slightly to 99 in Q3 2015, up three points compared to Q2 2015.

The survey further revealed that recessionary sentiment among Filipino consumers is down by one percentage point along with Singaporeans (-5pp) and Vietnamese (-3 pp). In contrast, recessionary sentiment is rising in Malaysia (+16pp), Indonesia (+10pp) and Thailand (+8pp).

In this round of the global survey, job security, work/life balance and health feature prominently in the Filipino consumers’ list of key concerns.

Saving is a top priority

Similar with the consumers in Southeast Asia, Filipino consumers continue to give financial security top priority. Close to seven in 10 respondents in the Philippines (67 percent) put their spare cash into savings, while 30 percent invest in shares of stock or mutual fund. Discretionary purchase intentions high on the priority shopping list of consumers in the Philippines include spending on new clothes, and holidays/vacations.

In the latest online survey, conducted August 10 – September 4, 2015, consumer confidence increased in 29 of 60 markets measured by Nielsen (48 percent). India’s score of 131 was the highest level among 61 markets, followed by the U.S. (119), the Philippines (117) and Indonesia (116).

The U.S. showed the biggest quarterly improvement of 18 points, and Taiwan showed the biggest quarterly decline of 12 points from the second quarter. South Korea reported the lowest score of 49, an increase of four points from the second quarter.

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TAGS: Business, consumer confidence index, Filipino consumer confidence, Nielsen
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