Sole Academy to host the country’s biggest event for sneakerheads

MANILA, Philippines – Sneakers have come a long way since the inception of the so-called “sneaker culture” in the 1980s when Nike introduced a signature line of shoes under Michael Jordan’s name which the world later came to know as Air Jordan. Since then, sneakerheads have mushroomed across the globe with each eager to get their hands on the latest limited editions and classic reissues. For the unversed, “sneakerhead” is a term used to describe enthusiasts who are devoted in the practice of collecting and/or reselling of sneakers.

Without a doubt, sneaker culture has pervaded the Philippines thanks to the Filipinos’ deep love for sports, most notably basketball. Through the years, sneaker sales in the country has surged dramatically as more and more Filipinos started to buy one pair after another not only for the sole purpose of using it for athletic activities but also as an iconic expression of oneself, a mark of exclusivity, a collection, or simply as an investment in the sneaker market.

A festive celebration like no other 

As the leading retailer of sport-inspired lifestyle shoes in the Philippines, Sole Academy will be hosting this year’s most anticipated sneaker event in Manila called Sneaker Carnival 2015. The celebration, which is said to be the biggest and the first of its kind in the world, is an interesting amalgamation of sneaker lifestyle, streetwear fashion, contemporary music, sneaker-inspired art and delectable food curations. Truly, this is a night of revelry that any sneaker fan wouldn’t want to miss.

The Sole Academy Sneaker Carnival 2015 consists of 5 segments, each catering to a different point of interest:

1. SNEAKERLifeStyle

#SNEAKERLifeStyle is set to delight attendees with more than 20 exciting special and exclusive sneaker releases along with an edgy fashion show and a series of informative forums covering the topics of sneaker care, styling and home grown sneaker culture.

2. SOLEmusic

#SOLEmusic will take you on a musical journey by showcasing some of the country’s best artists like UP DHARMA DOWN, PULSO and many more.

3. ARTandSOLE

#ARTandSOLE offers a fresh and premium display of various sneaker-inspired mixed media art collections by some of the most creative minds in Manila.

 4. FOODfortheSOLE

#FOODfortheSOLE promises a gratifying gastronomic experience from some of the best culinary minds in the country. Attendees can satiate their hunger at any time of the day from brands like The Gourmand Market, Pound, Todd English, Taters, BIGBITE AVENUE, SHAWARMA BROS, TRUCK BUN and a whole lot more.

5. 10KDaSH

#10KDaSH invites everyone to give back to the community by making a dash (Donate-A-Shoe) to help Sole Academy raise 10,000 pairs of footwear (used or unused) which will be given to Sole Academy’s chosen (deserving) beneficiaries.

The Sole Academy Sneaker Carnival 2015 is scheduled to be held at the SM Mall of Asia Concert Grounds (Blocks 12 & 16) on November 29, 2015 (Sunday) from 12nn to 2am. Tickets are priced at 650 pesos for General Admission and 1,100 pesos for VIP. All attendees will receive a loot bag containing an exclusive Sole Academy vinyl sticker and product samples from different brands. Tickets can be purchased online through SM Tickets or at Sole Academy’s stores located in BGC, Katipunan, TriNoma and Alabang Town Center and partner doors such as MJ46 Center and DASCA Sports Outlet.

Keeping the shoe game strong

Sole Academy seeks to create a sustainable sports-driven lifestyle in the Philippines by making Manila a sneaker hotspot in Asia and by inspiring and educating Filipinos with the brand heritage, design influence and innovation stories of SA’s brand partners. With that said, the Sole Academy Sneaker Carnival 2015 will put a spotlight on Sole Academy’s best-in-class sneaker/footwear brand partners namely: adidas, Asics, New Balance, Nike, Puma, Palladium, and Reebok.

“Through a lot of our special releases in the past, we have successfully provided Filipino consumers with a bunch of the most coveted sneakers at retail price which would otherwise be very difficult to obtain through other channels,” said Carlo Trillo, Director of Marketing for Sole Academy.” This celebration event is just our humble way of expressing our gratitude to our brand partners and guests for their commitment and support to Sole Academy throughout these years,” he added.

About Sole Academy

Sole Academy is an authentic multi-brand lifestyle boutique based in the Philippines that offers worldwide-recognized sneaker brands known for their unique style, unrivalled quality and outstanding value. To provide their customers with a better, faster and safer way to shop online, Sole Academy accepts payments through PesoPay, the leading online payment gateway in the country known for its superior security and unmatched expertise. Shop now for the best selection of sneakers and other lifestyle brands at Sole Academy’s online store and experience a whole new world of convenient shopping. ADVT.