Business ‘thought leaders’ hold summit on Asian Americans
ASIAN-NATION PHOTO
NEW YORK CITY–More than 50 business leaders November 5 convened to spot challenges and opportunities for increased investment in the Asian-American community.
The summit, which was held in New York City, focused on the areas of philanthropy, marketing and advertising investment and senior leadership advancement. It was held in partnership with the Asia Society, Asian American Advertising Federation, Asian Americans Advancing Justice and the Asian American Federation.
“The Asian-American community is incredibly diverse, encompassing dozens of languages and representing more than 40 different countries of origin. Nielsen understands the complexity and nuances of working with, marketing to, and serving this particular segment,” said Betty Lo, vice president, Community Alliances & Consumer Engagement, Nielsen.
She further explained: “Through our Asian-American Consumer Reports and our work with Nielsen’s Asian Pacific American Executive Advisory Council, it became clear that a conversation about investment in this community was necessary.”
Participants engaged in high-level discussions to develop “actionable initiatives and commitments to address the need for increased investment in the Asian-American community,” said the Nielsen press release.
They explored Asian-American concerns, such as barriers to advancement in corporate management, the “model minority” myth, civic engagement and political representation, as well as industry findingss about the segment as consumers.
Nielsen’s Asian Pacific American External Advisory Council is comprised of industry, community, academic and business leaders. The organizations work closely to shape and establish best practices for panel recruitment and procedures to best reflect the consumer habits of the Asian-American community.
“The Diverse Intelligence Series of reports speaks to the strength of the changing demographics of this country,” said Saul Rosenberg, Nielsen’s chief content officer.
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