What attracts homebuyers, and investors to Proscenium

/ 12:18 AM November 07, 2015

Five high-end residential towers, a performing arts theater and museum, a commercial area among others, will be ideally distributed with well-manicured gardens, a grand lawn, a splash pad, floating river, an outdoor tennis court and a jogging path.

These magnificent structures occupying three-fourths of the Proscenium enclave and the urban oasis for the rest of the property are ideally spread over 3.6 hectares of prime land.


Here are Proscenium’s various attractions that homebuyers and investors appreciate:

1World-renowned architect. Global maestro Carlos Ott designed a well-thoughtout plan for Proscenium, the latest premium property project of the country’s premiere developer Rockwell Land.


Miguel “Mike” Lopez, Rockwell Land senior vice president and Rockwell integrated property services general manager, says that Ott envisioned the design of the Proscenium towers to be different from any existing Rockwell building in shape and form. Sculpted into their forms, according to Lopez, the towers have curvilinear designs that seem more natural than stoic. For instance, Sakura is square while Kirov is cylindrical. A distinctive sail crowns each tower.

Lopez says the Proscenium Residences is the tallest among the residential towers within the Proscenium complex, the former site of the Colgate Palmolive headquarters. With a two-leaf design, it has a total of 563 units available in a wide selection of cuts: 100 studio units, 122 one-bedroom, 241 two-BR and 100 three-BR units.

2Larger cuts. The first two towers have larger cuts. The 56-story Kirov, the first tower, has a total of 178 units with three to four units each floor. It has three-bedroom and four-BR penthouse configurations. The second tower Sakura is 51 stories high, with two-BR and three-BR and four-BR units distributed two to five in a floor.

3 Wide range of unit cuts. The third and fourth towers have almost the same number of floors and a wide range of unit cuts. The 47-story Lincoln features 499 diverse unit cuts: 130-studio, 210 one-bedroom and 159 two-BR units. Lorraine has 77 two-BR, 104 three-BR and 10 four-BR units that are well distributed across 45 floors.

4Feng shui influence. An ancient art and science developed in China, feng shui is a complex body of knowledge that reveals how to balance the energies of any given space to assure health and good fortune for people living in it. Lopez says that for the Proscenium enclave Andy Tan was the feng shui expert Rockwell Land collaborated with. Feng shui influence is what Chinese buyers expect from a property.

Often consulted in Rockwell projects, Tan infuses feng shui principles in the Proscenium enclave. In 2012 (year of the water dragon and believed to be a lucky year), the first two towers of Proscenium were launched. Tan recommends audacious dates for launches and other events. He shares secrets in inviting good fortune to your home during events of Rockwell Primaries.

5Flood-free project. Like other developments of Rockwell Land, Lopez says the Proscenium is flood-free. The land which the Proscenium enclave occupies was reinforced through bored piling, a method that involves boring a circular hole into the ground, installing steel reinforcement and filling the bore holes with concrete to form a pile. Boring is carried out to the required depth. Bored filing activities generate less noise and vibration. The ground was even elevated to ensure a flood-free surrounding.


Rockwell follows a 100-year cycle. The term “100-year flood” tries to simplify the definition of a flood that statistically has a 1-percent chance of occurring in any given year. Rockwell has been building its projects by avoiding flood-prone areas. Also the term “100-year storm” defines a rainfall event that statistically has the same 1-percent chance of recurring.

6Art in everyday life. The Proscenium adds to the lineup of the Lopezes’ architectural tributes to the Philippine arts since Rockwell Center’s prestigious towers already bear the names of the most illustrious individuals in the local art scene. The first four Proscenium towers were even named after the world-famous theaters—Kirov, Sakura, Lorraine and Lincoln.

Lopez says that Ott’s expertise in creating theaters and world-famous opera houses will be definitely felt in the Proscenium, which means “in front of the scenery.”

Standing as an anchor within the property, the 600-seater theater will be the home of world-class cultural performances. It will feature sophisticated facilities to serve as the backdrop for exceptional art. According to Lopez, expected to perform in the theater is the ABS-CBN Philharmonic Orchestra conducted by Gerald Salonga.

Lopez says art connoisseurs and art appreciating public are expected to visit the Lopez Museum, which boasts of 500 works in its growing museum collection and more than 20,000 titles in its expanding library catalogue. It is the oldest privately owned and managed museum and library.

The best attractions are the 16th century works by internationally acclaimed Filipino painters Juan Luna and Felix P. Resurreccion Hidalgo together with the priceless personal effects of Philippine national hero Jose Rizal. The select works by 20th century artist Fernando Amorsolo will also be displayed. Not to be ignored are the works by Juan Arellano and Dominador Castañeda. Other museum treasures are porcelain of Chinese origin, Filipino earthenware as well as a few Annanese and Siamese pieces.

To bring art even closer to their home is a mini-theater situated by the five first-class residential towers, so residents have quicker access to their regular dose of the arts. These world-class facilities are designed to bring art and culture to the residents.

7Sophisticated re-creation. Almost a hectare expanse of amenities is located on the fifth floor of the Proscenium. To provide sophisticated recreation to residents are beautifully manicured gardens, a grand lawn, an outdoor tennis court, a splash pad, a floating river and jogging path and much more, according to Lopez.

Among the best indoor amenities are fully equipped gyms for the fitness enthusiast, the library for the voracious reader, daycare center for kids’ fun and learning experience and function rooms for meetings and special occasions.

Considered a rare find in the city, the Proscenium indeed makes its mark among the already iconic Rockwell developments, with art, design and living brought together in a perfect symphony of a premium lifestyle.

“The Proscenium is Rockwell’s answer to the saying that ‘the best is yet to come.’ I’m extremely excited and can’t wait to call it home in a few years,” Lopez concludes.

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