Mitsubishi posts record sales

Mitsubishi Motors Philippines Corp. (MMPC) breached another record high in monthly sales as it sold 4,867 units in September this year, buoyed by the strong performance of its passenger car segment.

“This is so far the most impressive monthly sales that MMPC was able to achieve in its history. It is also remarkable to note that this is the second consecutive month that MMPC was able to attain a record-breaking monthly sales following a feat of 4,770 vehicles sold in August,” MMPC said in a statement yesterday.

Cumulatively, MMPC said its sales in the first nine months of the year reflected a modest growth of 5.9 percent to 39,402 units. This allowed MMPC to capture a 19.1-percent market share and secure its position as the second-biggest automotive firm in the country after Toyota Motors Philippines in terms of sales, based on data from the Chamber of Automotive Manufacturers of the Philippines, Inc. (Campi) and the Truck Manufacturers Association (TMA).

From January to September this year, MMPC posted a 3.7-percent decline in sales to 26,400 units under the commercial vehicle segment.

This, however, was more than offset by the 32.4-percent increase in sales to 13,002 units under the passenger car segment.

MMPC explained that the notable sales surge could be attributed to the strong performance of the Mirage and Mirage G4.

“These models reaped a very well market acceptance since their introduction and continue to be a top of mind choice for first-time car buyers and even for those who are venturing in the transportation business,” the company explained.

“MMPC is positive that with their extensive vehicle lineup and enticing promotions, sales will still accelerate for the remaining months of the year. MMPC is aggressively working to reach its target of selling 62,000 units for 2015 and capturing 20 percent of the market,” it further said.