Fil-Am owned L&L Hawaiin BBQ opens first outlet in Manila
SAN FRANCISCO — Hawaii’s Filipino American owned plate lunch giant, L&L Hawaiian Barbecue, opened its first takeout restaurant in the Philippines on September 21, in a mall near Manila’s Edsa Shangri-La Manila hotel, and will open another one in November.
In the United States, L&L’s “third biggest demographic are Filipinos — the first are kamaaina who have lived in Hawaii for some time and are aware of the L&L brand, and the second are Pacific Islanders,” Vice President and Chief Operating Officer Bryan Andaya told Pacific Business News.
The first Philippine outlet employs nearly 20 people and is slightly smaller than many of the company’s U.S. locations. A second franchised location by November in Manila’s SM Megamall, the largest shopping mall in the island country.
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