Filipinos going online for their retail fix favor such brands as Penshoppe, Asus and Cherry Mobile.
This is according to Lazada, which recently conducted a study to understand consumer behavior.
It used local Google search results as well as search and sales within the Lazada website and mobile app.
The study also showed that among consumers at least 55 years old, camera brand Canon and power tool brand Bosch were top of mind.
The tables here show the other major results of the latest study.
Lazada, through its “Marketplace Platform,” seeks to add more brands to its network to provide Filipinos with a large assortment of products across electronics and lifestyle categories.
Lazada(www.lazada.com.ph) claims to be the Philippines’ largest online shopping mall.