Many studies have proven that for a business to succeed in today’s wired world, it is imperative to have a strong digital footprint within the Internet. Digital marketing provides the unique opportunity to instantly assess which elements of your strategy are working (or not). It gives every company the chance to make an impact online.
Social media strategist, public relations specialist and digital marketing expert Andrew Chow, whose advocacy is to educate professionals on how to leverage social channels for tangible results, imparts his savvy insights on how to harness the power of Digital Marketing.
“While Digital Marketing is about leveraging technology to bridge the gap between a product and its consumer, marketing is a flair that you have to internalize,” Chow continues, “Every person should know digital marketing but not everyone will know how to effectively deploy them unless they are in the right work environment”.
Chow states the different factors needed to succeed in this whole new world of digital marketing and dispels some misconception:
- Investment – Digital Marketing isn’t free just because it is a digital medium, a lot of cost goes into training, consultancy, content creation and also integration with other medium.
- Reach – Digital space is an overcrowded space, there are too many variation or alternatives to many target groups. They all required a different approach to create a wholesome digital experience. Just going digital alone will not ensure you reach the maximum number of people.
- Technology – Technology is ever evolving and any platform which cannot leverage technology fast enough will be made irrelevant quickly. Constant updating and keeping abreast of latest changes are needed.
With the burgeoning power of Digital Marketing, there is an overload of information everywhere. Chow emphasizes, “Less is more. It is important to be concise. This will enable quick dissemination and absorption of vital proposition.”
Chow’s 23 years of experience and expertise in Social Media Strategy, Media Management, Public Relations, Entrepreneurship, Strategic Marketing and Personal Branding, have made him one of the most sought-after resource speakers of the Chatsworth Medi@rt Academy (CMA).
The Chatsworth Mediart Academy (CMA) is the first Marketing, Advertising & Design integrated School in Asia. It provides a series of integrated courses on Marketing, Advertising & Design (MAD), for students who aspire to be leaders in these pertinent industries. Established in 2003 and located at the heart of Singapore, CMA has produced around 400 students, with 80% of the initial students coming from different Asian countries and the rest are from other countries such as France, Australia, Scotland, and Dubai.
“With the many digital marketing workshops being offered, you’ll be lucky to participate in one which really picks your brains and expects you think outside the box”, says Bea Coronel of McDonalds Philippines and part of the first batch of the Professional Workshop in Digital Marketing held last May 2015.
Learn first-hand from Andrew Chow and earn a certificate from the globally- recognized Marketing + Advertising + Design (M.A.D.) School by Chatsworth Medi@rt Academy (Singapore) at the PROFESSIONAL WORKSHOP IN DIGITAL MARKETING on October 19 to 21, 2015, from 8:00 a.m. to 5:00 p.m. at the INQUIRER Academy Building, Chino Roces corner Ponte Street, Makati City. The workshop is brought to you in partnership with Inquirer Academy.
Enroll now in the second run of the Professional Workshop in Digital Marketing and earn a certificate from M.A.D. (Marketing + Advertising + Design) School by Chatsworth Mediart Academy, a globally-recognized school based in Singapore.
For more details, you may contact INQUIRER Academy through 834-1557 or ask@inquireracademy.com. You may also visit www.facebook.com/InquirerAcademy. ADVT.