Samsung, Nestlé top brands in PH

Consumer electronics giants Samsung, Sony and Apple, global food and beverage giant Nestlé and sportswear company Nike are among the top brands in the Philippines, results of a survey developed by Campaign Asia-Pacific in partnership with global information and insights provider Nielsen showed.

Campaign Asia-Pacific’s report is part of a regionwide study dubbed “Asia’s Top 1000 Brands,” where respondents were asked to name the best brands in 14 categories, including automotive, retail, restaurants, food, consumer electronics, financial services, media and telecommunications, travel and leisure, and household and personal care.

Samsung is the top brand across Asia, according to the study, which covered the Philippines, Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand and Vietnam.

“Despite a 39-percent drop in its first-quarter year-on-year profits, Samsung still triumphs in the perception of Asian consumers. It remains the leader of our Top 1000 Brands ranking for the fourth year running and remains the top brand in all markets except Japan—where it falls well outside the top 100—and Taiwan and Vietnam, where it comes fourth and second, respectively,” Campaign Asia said in the report posted on its website.

In the Philippines, the top brand is Samsung, which retained the number one spot. It was followed by Nestle, which rose from fourth place last year. Retaining the third spot is Sony, while Apple fell to fourth place, from being second in 2014. Nike was at fifth place, up from the seventh spot last year.

Rounding up the top 10 are LG (6th), Canon (7th), Adidas (8th), Panasonic (9th) and Coca-Cola (10th).

Also on the list of top brands in the Philippines are Internet companies Google (11th), Facebook (19th) and Yahoo! (21st); telecommunications companies Globe (36th) and Smart (45th); oil companies Shell (30th) and Petron (34th); fast food chains and restaurants McDonald’s (39th), Shakey’s (58th), Max’s (68th), Jollibee (65th), and Pizza Hut (100th); banks and financial services firms BPI (17th), BDO (75th), and Sun Life Financial (83rd); and airlines AirAsia (40th), Philippine Airlines (47th), ZestAir (77th), and Cebu Pacific (91st).

Campaign Asia-Pacific provides insights and intelligence into the ideas, work and personalities shaping the region’s marketing-communications industry.

Its portfolio includes a subscription-based magazine, website and apps; exclusive conferences including Media360Asia; awards including the Agency of the Year program and Spikes Asia (a joint venture with Cannes Lions); a growing selection of data including rankings of brands, agencies, sectors, people and creative work; and training events including MediaWorks.

The full report on Asia’s Top 1000 Brands can be found at www.campaignasia.com/top1000brands.

The website includes rankings for the whole region and 13 countries.