Premiere Horizon raising P600M for expansion plan

Private placement of ‘exchangeable debt notes’
/ 05:32 AM June 25, 2015

Holding firm Premiere Horizon Alliance Corp. (PHA) plans to raise as much as P600 million from the sale through a private placement of debt notes that can be swapped for company shares.

In a disclosure to the Philippine Stock Exchange on Wednesday, PHA said its board had approved the issuance of “exchangeable notes” with about P350 million as the main tranche and another P250 million as an optional issue.


Proceeds are intended to be used to fund ongoing expansion plans, particularly to “accelerate certain strategic developments in the existing businesses as well as possible new acquisitions that are currently being evaluated,” the disclosure said.

It was recently reported that PHA was breaking into northern Luzon’s real estate market with a deal to acquire 55 percent of Goshen Land Capital Inc. (GLCI), a Baguio City-based property developer, for P440 million.


The notes offering planned by PHA will have a term of three years with a fixed interest of 8 percent a year payable quarterly. These are exchangeable into listed common shares of PHA at a price of P1 each.

The notes allow the holder to participate in a planned stock rights offer even while the loan is outstanding. The noteholder will have the right to purchase listed PHA shares equivalent to his entitlement under the stock rights offering if he had exchanged the loan for shares. The noteholder may only exercise this option after exchanging the notes.

The stock rights offering will be based on an entitlement ratio of one rights share for every 10 common share held and will be undertaken within the second half of 2015. A free detachable warrant will also be issued to the noteholder for every 10 common shares, excluding the rights shares, regardless of whether or not the investor subscribes to the stock rights.

The notes will form part of PHA’s P1.02-billion fund-raising for its expansion plans. It has likewise raised P300 million from the sale of gaming assets.

Overall, PHA seeks to finance the rollout of cooling solutions firm Concepts Unplugged Business Environment Solutions (CUBES) and the fleet expansion of construction firm Redstone Construction Development Corp., aside from the acquisition of Goshen Land.

“The projected income from these subsidiaries has now transformed PHA into a company with recurring income taking advantage of the high growth in the countryside,” the disclosure said.

For Redstone, PHA has earmarked P366 million for capital outlays.


PHA, which has a market capitalization of about P1.22 billion, is an investment holding company focusing on projects that stimulate the countryside.

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TAGS: debt notes, expansion plan, premiere horizon, Premiere Horizon Alliance Corporation
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