GMA Network Inc. continued to dominate television ratings in Urban Luzon and Mega Manila in May while main rival ABS-CBN Corp. led ratings across the country, statements from both companies showed.
GMA, which cited data from Nielsen TV Audience Measurement, led competition in Urban Luzon with a 37.6 percent total day household audience share, ahead of ABS-CBN’s 31.3 percent and TV5’s 8.2 percent.
In Mega Manila, GMA led across all dayparts with 39.4 percent, besting ABS-CBN’s 27.6 percent and TV5’s 8.4 percent.
Urban Luzon and Mega Manila, represent 77 and 59 percent, respectively, of all urban TV households in the country.
In its statement, ABS-CBN, which uses data from Kantar Media, claimed a nationwide lead across urban and rural homes in May as it hit an average audience share of 43 percent against GMA’s 36 percent.
ABS-CBN added that it continued to lead in the primetime (6 p.m.-12 a.m.) block after recording an average audience share of 49 percent, which is 17 points higher than GMA’s 32 percent.
“The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively,” ABS-CBN said.
GMA noted that it had kept its lead in daytime blocks in Nutam, or National Urban Television Audience Measurement.
In the morning block, GMA recorded an average household share of 34 percent, ahead of ABS-CBN’s 29.9 percent and TV5’s 10.1 percent.
In the afternoon block, GMA posted 36.7 percent, up 3.3 points from ABS-CBN’s 33.4 percent and up 28.2 points from TV5’s 8.5 percent.
The majority of the programs that entered the list of top-rating shows in Nutam, Urban Luzon and Mega Manila came from GMA.–Miguel R. Camus