Verizon and nonprofit release videos for Asian American Heritage Month
LOS ANGELES — Verizon has partnered with the Coalition of Asian Pacifics in Entertainment (CAPE) for Asian Pacific American Heritage Month, to launch the second annual #IAM_ campaign, a program that celebrates the achievements of Asian Americans.
CAPE, a nonprofit organization that champions diversity in entertainment and media, and Verizon produced a series of public service announcements featuring the inspiring life journeys of Asian American celebrities and influencers across several industries, chronicling the high and lows of their careers and lessons they learned.
The #IAM_ videos, which can be viewed here, feature the following entertainers:
- Constance Wu, actress (“Fresh Off the Boat”)
- Arden Cho, actress (“Teen Wolf”)
- Ki Hong Lee, actor (“The Maze Runner”)
- Daniel Dae Kim, actor (“Hawaii Five-0”)
- Jason Chen, musician
- Cassey Ho, fitness instructor (Blogilates)
- Yong Kim, Ted Kim, and Chris Oh, founders of Seoul Sausage Company
In addition to the digital campaign, Verizon is also sponsoring a national road show in Los Angeles and New York City, featuring panels with the participating influencers, live performances and a chance to experience the latest Verizon devices. The locations and dates of these events are as follows:
- Japanese National Museum, Los Angeles (May 27)
- Japan Society, New York (June 18)
Jessica Shih, director of Corporate Social Responsibility and Community Relations at Verizon, stated, “Verizon is thrilled to be collaborating with CAPE to build an online platform for all individuals to share their own journeys and stories. Through the video series and road show events, we hope to empower the community to inspire each other to achieve their dreams.”
To learn more about the #IAM_ campaign visit www.iam-campaign.com. Join the conversation and share your own story on social media using hashtag #IAM_.
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