Puregold goes unlimited on its Sari-Sari Store Convention 2015

It’s a sari-sari summer spree for the country’s neighborhood entrepreneurs.

Retail giant Puregold is bringing limitless deals and prizes to the country’s sari-store owners this May as it mounts the 12th Sari-Sari Store Convention, the largest gathering of neighborhood retail store operators in the country.

Puregold will host the tindahan convention from May 20 to 24 at the World Trade Center, bringing together its crop of Tindahan ni Aling Puring (TNAP) members for five days of daylong fun and festivities at the World Trade Center in Pasay City.

“Sari-sari store owners are the backbone of our local economy. They are also the foundation of the business of Puregold, being among our primary wholesale customers. This is our annual treat for them,” said Antonio De Los Santos, vice president for operations.

“It’s hard to imagine a Filipino neighborhood without a single sari-sari store. These tindahans are our trusty village convenience stores that serve our daily needs with a personal kapitbahay touch,” said De Los Santos.

Going big on its 12th year, the 2015 convention promises to bring “unlimited” fun and excitement to loyal reseller patrons, with wholesale deals and discounts, pocket entrepreneurship workshops and other surprises.

“In 2014, we promised to level up our members’ businesses. This year, we will reward them with UNLI-saya, UNLI-asenso, UNLI-panalo and UNLI papremyo! Everything is “unli,” all to help our Tindahan ni Aling Puring members to further improve their business,” he said.

De Los Santos cited how sari-sari stores across the country serve as the supermarket’s link to the household.

“Sari-sari stores widen our reach to retail consumers. In a way, they are mini-Puregold stores that you will find in your neighborhoods. That’s why we have made it a point to help their businesses grow. Their growth is our growth,” he said.

As part of its 12th year salvo, Puregold is also expanding benefits for members of the Tindahan ni Aling Puring, its flagship loyalty program.

On top of free lifetime membership, benefits of the TNAP card now include points for all types of purchases, with one point—or a peso—as a reward for every P200 worth of goods shopped at any of Puregold’s 235 branches nationwide.

Accumulated points are valid for two years and may be redeemed straight at the cashier.

Currently, there are over 300,000 TNAP members.

“We are very proud of our Tindahan ni Aling Puring program because it has served thousands of small-medium entrePINOYs over the years. Through the 12th year of our Sari-Sari Store Convention and the introduction of our new TNAP membership card, we hope to bring limitless, boundless and never-ending benefits to our neighborhood store owners,” said De Los Santos.