ABS-CBN names new manager for Europe, Middle East, Africa operations

ABS-CBN EMEA Managing Director Kai Rodriguez. CONTRIBUTED PHOTO

REDWOOD SHORES, California — Kai V. Rodriguez has been appointed as the new managing director of operations for Europe, Middle East and Africa of ABS-CBN Global Ltd., the umbrella organization that owns all international subsidiaries of the largest Philippine multimedia conglomerate, ABS-CBN Corporation.

Rodriguez, ABS-CBN Global’s chief finance officer and strategic planning head until her appointment, will be based in the company’s Europe office in London.

She earned a master of science degree in management at Stanford University Graduate School of Business and her bachelor of science in business administration and accountancy at University of the Philippines College of Business.

Rodriguez brings to her new post 22 years of experience in business consulting, strategy development and business integration, corporate finance and tax planning, leadership, development and implementation of financial and performance measurement.

She is experienced in operations systems and organization design in various industries including media and entertainment, broadcast and pay television, telecommunications, retail, banking and financial services and print and publishing industries.

Rodriguez started in the Lopez Group of Companies in 1996 as the finance director of Studio 23 and in 2000 joined ABS-CBN Corporation as AVP for finance during the Group’s consolidation of the businesses beyond broadcast television.

She was appointed CFO of the ABS-CBN Global group in late 2004 when all the international assets and entities of ABS-CBN were organized under one leadership.  In October 2005 she was appointed concurrent strategic planning head of the Global group.

As CFO and strategic planning head, Rodriguez led various multi-functional teams in developing business strategies, evolving and redefining the organization and expanding into high growth areas.

Her priority on improving performance through integrative organizational mechanisms, processes and systems resulted in significant growth of revenue, profitability and viewership of The Filipino Channel (TFC) and all other channel and content offerings of the company on various distribution platforms –- cable, satellite, IPTV, mobile and online.

Rodriguez takes over her new position from Edgardo Garcia who has now assumed the role of ABS-CBN Global’s CFO and strategic planning head.

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