Philippine Long Distance Telephone Co. joined a global consortium of technology giants aiming to standardize and accelerate the delivery of so-called Big Data across markets.
In a statement, PLDT said it had joined the Open Data Platform, which has 15 member-companies including GE, Hortonworks, IBM, Infosys, Pivotal, SAS, Altiscale, Capgemini, CenturyLink, EMC, Teradata, Splunk, Verizon Enterprise Solutions, and VMware.
“The PLDT Group brings the Asean region perspective to our global initiative and will provide a wealth of understanding around Big Data,” the ODP Founding Members group was quoted in the statement as saying.
The PLDT Group’s Big Data service lines include platforms-as-a-service, data warehousing-as-a-service, and insights-as-a-service. These services provide the analytics infrastructure and data science expertise to unlock actionable insights from data sources and process data feeds in real time.
Use cases for public sector, meanwhile, include transport planning, route optimization and traffic monitoring.
In retail, Big Data is used to measure foot traffic, analyze transactions, and mine loyalty card activity to better understand customers. Through this enhanced understanding, retailers are able to personalize offers, design campaigns, plan staffing-levels, manage inventory, and get the right products on shelves.
“As the PLDT Group sustains its digital transformation, our group-wide Big Data initiative will enable game-changing capabilities and insights for our clients, most especially in the enterprise space,” Eric Alberto, ePLDT president/CEO and PLDT executive vice president for enterprise and international and carrier business group.
The PLDT Group itself is among the largest implementers of Big Data and real-time analytics in the Asean Region. The group and its subsidiaries process more than 30 terabytes of data on a daily basis, leveraging its own in-house talent of data processing engineers, data scientists and analytics experts, the statement showed.
For the Philippine market, the PLDT Group is currently working with a select number of enterprise clients from a wide spectrum of industries for collaborative enterprise implementations.