AXA named No. 1 insurance brand, says global survey | Inquirer Business

AXA named No. 1 insurance brand, says global survey

03:23 PM February 23, 2015


Global leader in life insurance and investments, AXA, was recently named ‘Number One in insurance’ by Interbrand for the sixth consecutive year.


According to Interbrand, the brand strategy and design consultancy whose “Best Global Brands” ranking has become an industry benchmark, AXA moved up six slots to 53rd place, with a brand worth of $8.120 billion.

Some key achievements in 2014 such as expansion in new territories, investment in technology labs and start-ups, partnerships with leading technology companies and universities, and various CSR activities have been particularly highlighted by Interbrand to reflect AXA’s leadership in the insurance industry and its brand strengths.


According to Interbrand, “AXA is adapting intelligently to a changing world, strengthening its connection in both the enterprise and consumer spaces.”Interbrand has also assessed AXA as the Best Green Brand in the insurance industry worldwide; particularly underscoring its role in addressing climate change through improving the understanding of the environmental risks, as well as the reduction of AXA’s environmental footprint.

“We are all very proud to be the leading insurance brand for the 6th year in a row, one of the world’s 100 best brands across all industries. “AXA” is a strategic asset to attract and retain customers, partners and talents worldwide. The strength of our brand is instrumental to our expansion in higher growth markets and a competitive advantage in the digitization of our business,” said Véronique Weill, Chief Operating Officer of the AXA Group, whose headquarters are in Paris, France.

Rien Hermans, President and CEO of AXA Philippines adds, “We are very proud to be recognized globally by Interbrand as the best in insurance and finance, for six years in a row. Being named as one of the world’s 100 best brands helps us stay driven and motivated to further strengthen AXA’s commitment of protecting clients and providing expertise in life insurance and investments here in the Philippines. We will constantly improve our service and become a strong and reliable partner of our customers.”

AXA is a global leader in insurance serving 102 million customers in 56 countries. In 2013, AXA released US$ 15 billion in benefits to its policyholders. AXA is also ranked as the 16th largest corporation according to the 2014 Fortune Global 500 list and 33rd by Forbes Global 2000. Advt

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TAGS: AXA, Best Global Brands, Insurance, interbrand
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