PLDT keeps lead in fixed broadband market

Philippine Long Distance Telephone Co., through its home digital services group PLDT Home, has maintained its leadership in fixed broadband with a 70-percent market share at the end of the third quarter of 2014, a statement issued on Friday showed.

PLDT Home remained the preferred broadband provider in the country with consistent double-digit increases in broadband subscribers as it grew by 18 percent as of the end of September from its year-ago level, bringing its total broadband subscriber base to nearly one million.

“The PLDT Group’s fixed broadband businesses generated P10.2 billion in revenue in the first three quarters of the year, up by 12 percent from P9.1 billion in the same period in 2013,” said PLDT president and CEO Napoleon L. Nazareno.

“We are glad to know that the majority of the broadband market prefers our products and services which is primarily due to the PLDT Group’s integrated approach of providing a range of high-quality voice, data and multimedia services to our customers,” he added.

PLDT executive vice president and Head of Home Business Ariel P. Fermin said, “PLDT’s fixed broadband services led by PLDT Home DSL and PLDT HOME Fibr serve as the foundation for value-added services such as Pay TV, video on demand, and live streaming.”