Investors eye Reebok buy from Adidas for $1.7B – report

Reebok. Screengrab from https://global.reebok.com/

NEW YORK – A consortium of investors from Hong Kong and Abu Dhabi is interested in buying the Reebok brand from Adidas for $1.7 billion, The Wall Street Journal reported Sunday.

Sources close to the matter told the business daily that Jynwel Capital chief executive Jho Low was behind the bid, arguing that Reebok would fare better as an independent brand.

And funds linked to the Abu Dhabi government plan to communicate soon with Adidas management, the report said.
Adidas bought Reebook in 2006 for $3.8 billion hoping to pile pressure on US rival Nike.

But the German giant still has seen its share of the US market keep shrinking.

It has been a tough year for Adidas.
The company slashed its annual net profit forecast to about 650 million euros ($870 million).

That was much lower than previous guidance for between 830-930 million euros.