Home appliances that offer vintage feel with modern technology

MEG DISPLAY at the Town and Country Fabulous Food Fair held at the Raffles and Fairmont Makati, Sept. 3

Essential to a functional and stylish kitchen is an intelligently planned interior layout that is equipped with spacious cabinets, heavy-duty drawers, deep kitchen sink and state-of-the-art appliances.

For a unique kind of home appliance that has a retro appeal, Smeg appliances offer a vintage feel with modern technology. Smeg aims to identify and reflect the defining characteristics of Italian design, such as inventive elegance, originality and product quality.

SMEG toaster

Smeg is an Italian home appliance manufacturer based in Guastalla, near Reggio Emilia in the north of the country. The international face of the Italian company is expressed via its 16 subsidiaries in Europe and the United States, two overseas offices—in Hong Kong and in Saudi Arabia—and last but not the least an extensive sales network that enable Smeg to offer appliances designed with know-how and ‘made-in-Italy’ style all around the world, from Asia to Europe, Africa to Australia.

Know-how, creativity and style are the qualities that spring from Smeg’s Italian identity and characterize the company’s commitment to bringing everyday objects to life. Of course, aesthetic reasons aside, Smeg’s identity is an expression of its actual Italian origins and the fact that the company is passionate about what it does.

Smeg appliances are thus snapshots of Italian style—from the retro ‘50s refrigerators to steel-only cookers—and are able to shape trends and tastes and establish a relationship with the user that goes beyond more practical concerns. With this philosophy in mind, the firm has embarked on projects with leading designers and architects and internal development programs, which assess current tastes and local trends.

The Smeg Group, thanks to a corporate culture which dictates that maximum emphasis be placed on product quality, technology and design, is consequently known all over the globe as on of the key representative of made-in-Italy standards.

Smeg’s iconic FAB range welcomes a new member to its revered family—the FAB5 mini fridge, stocked with loads of features and personality in an irresistible package.

Sporting the same curvaceous retro styling as its FAB fridge relatives, the FAB5 may be small but it is big on impact. Its neat stature of 730 mm matched with a width of 404 mm is the ideal chilled-out design piece for commercial spaces. Weighing in at only 17.5 kg and with a completely silent noise level, there’s no limit to its multipurpose character and movability: be it a hotel suite, an office space, for clients or in a shop, the FAB5 can go anywhere and complement myriad of settings, thanks to its size, style and hues of cream, black, red, orange or Union Jack.

MS TESSA Prieto with Mr. and Mrs. Ton and Karen Concepcion, exclusive distributor of Smeg—the premium Italian domestic appliances brand producing beautiful appliances that combine technology and style.

The fridge’s features include an adjustable thermostat, two shelves which can be interchanged over five heights, a bottle holder and snack compartment in the door, an ice cube tray, internal LED lighting, easy-to-clean surfaces, a right-hand or left-hand hinged door with chrome handle and a 40L-net interval capacity.

The FAB5’s homage to the past lies in design—the rest is all about the most up-to-date technology. With an unmistakable aesthetic it can be coordinated with complementary FAB fridges and dishwashers if one piece is simply not enough.

New in the market is the Smeg toaster that is designed like the old pop-up toasters. They come in several colors.

Smeg Philippines has two showrooms where all the styles and colors of their cool units are on display. In Metro Manila, the Smeg showroom is at Serendra, Bonifacio High Street, Bonifacio Global City, Taguig City. In Cebu, the store is located in Unit 1-I Design Center of Cebu, A.S. Fortuna cor. P. Remedio streets,  Banilad, Mandaue City, Cebu.

Opening soon is their newest branch in Shangri-la Plaza East Wing, Mandaluyong. Check out their website www.smegph.com for more details.

 DESIGNof the the FAB5 mini refrigerator of Smeg

 DESIGN of the the FAB5 mini refrigerator of Smeg

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